Huiyi Lo

What Forms the Migrating Pattern for Innovation Adoption? The Case of Mobile Data Services

Fang-Mei Tseng, Shih-Chieh Kuo, Huiyi Lo, 2011, 2011 International Joint Conference on Service Sciences.

QUICK RESPONSE CODES AROUND US: PERSONALITY TRAITS, ATTITUDES TOWARD INNOVATION, AND ACCEPTANCE

Huiyi Lo, Hui-Yi Lo, 2014 .

Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements

Hao Li, Hui-Yi Lo, Huiyi Lo, 2015 .

Effects of shopping addiction on consumer decision-making: Web-based studies in real time.

N. Harvey, Huiyi Lo, Hui-Yi Lo, 2012, Journal of behavioral addictions.

More than just a utensil: The influence of drinking straw size on perceived consumption

Huiyi Lo, Hung-Ming Lin, Yu-Sung Liao, 2013 .

More than just a utensil: The influence of drinking straw size on perceived consumption

Huiyi Lo, Hung-Ming Lin, Yu-Sung Liao, 2013, Marketing Letters.

Stating mobile phone upgrading behavior

Fang-Mei Tseng, Hsin-Yen Chiang, Huiyi Lo, 2011, 2011 Proceedings of PICMET '11: Technology Management in the Energy Smart World (PICMET).

Antecedents of consumers' intentions to upgrade their mobile phones

Fang-Mei Tseng, Hui-Yi Lo, Fang-Mei Tseng, 2011 .

Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation

Huiyi Lo, B. Pang, Zhengliang Xu, 2020 .