Lynette Knowles Mathur

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THE EFFECT OF ADVERTISING SLOGAN CHANGES ON THE MARKET VALUES OF FIRMS

Lynette Knowles Mathur, I. Mathur, 1995 .

An Analysis of the Wealth Effects of Green Marketing Strategies

Lynette Knowles Mathur, I. Mathur, Ike Mathur, 2000 .

Services advertising and providing services on the Internet

Lynette Knowles Mathur, I. Mathur, K. Gleason, 1998 .

The Interrelationship between Culture, Capital Structure, and Performance: Evidence from European Retailers

Lynette Knowles Mathur, I. Mathur, K. Gleason, 2000 .

Brand extensions in cross-cultural settings

Lynette Knowles Mathur, 1994 .

The wealth effects associated with a celebrity endorser: The Michael Jordan phenomenon

Lynette Knowles Mathur, I. Mathur, Nanda K. Rangan, 1997 .

Is Value Associated with Initiating New Advertising Agency-Client Relations?

Lynette Knowles Mathur, I. Mathur, 1996 .

Managing Expansion to Transition Economies

Lynette Knowles Mathur, I. Mathur, K. Gleason, 2000 .

Shareholders' Gains from Corporate Expansion to the Republics of the Former Soviet Union

Lynette Knowles Mathur, I. Mathur, K. Gleason, 1999 .