M. R. Lautman

发表

Cognitive and Affective Responses in Attribute-Based Versus End-Benefit Oriented Advertising

Larry Percy, M. R. Lautman, 1984 .

Factors Involved in the Adjustment of Low Aptitude Personnel to the Navy and their Use for Predicting Reenlistment

M. R. Lautman, P. Federman, A. Siegel, 1973 .

Metrics That Matter

K. Pauwels, M. R. Lautman, 2009, Journal of Advertising Research.

Identifying the Importance of Consumer Wants and Needs

K. Pauwels, M. R. Lautman, 2015 .

What is Important? Identifying Metrics that Matter

Koen Pauwels, Martin R. Lautman, K. Pauwels, 2009 .

Focus Groups: Theory and Method

M. R. Lautman, 1982 .