Tarun Kushwaha

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Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

Venkatesh Shankar, Tarun Kushwaha, 2013 .

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Tarun Kushwaha, K. Kalaignanam, Meike Eilert, 2012 .

Differences in Retail Inventory Investment Behavior During Macroeconomic Shocks: Role of Service Level

Saravanan Kesavan, Tarun Kushwaha, S. Kesavan, 2014 .

Crafting Integrated Multichannel Retailing Strategies

Barton A. Weitz, Thomas J. Steenburgh, P. Farris, 2010 .

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kapil R. Tuli, David Gal, Leonard Lee, 2021 .

The Differential Impact of NPD Make/Buy Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

Tarun Kushwaha, K. Kalaignanam, Tracey A. Swartz, 2017 .

The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

Tarun Kushwaha, K. Kalaignanam, Tracey A. Swartz, 2017 .

The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry

Tarun Kushwaha, A. Nair, K. Kalaignanam, 2017 .

New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep

Venkatesh Shankar, Tarun Kushwaha, Alina Sorescu, 2007 .

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value

Venkatesh Shankar, Tarun Kushwaha, 2012 .

Omnichannel marketing: Are cross-channel effects symmetric?

Venkatesh Shankar, Tarun Kushwaha, 2020, International Journal of Research in Marketing.

Psychic distance and performance of MNCs during marketing crises

J. Steenkamp, Tarun Kushwaha, Isaac Dinner, 2018, Journal of International Business Studies.

Do Inventory Holding Costs and Stockout Costs Explain Inventory Investment Behavior of U.S. Public Retailers During Economic Shocks

Tarun Kushwaha, S. Kesavan, 2011 .

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

J. Andrew Petersen, V. Kumar, V. Kumar, 2015 .

An Exploratory Study of Consumerʼs Perception about Relational Benefits in Retailing

Tarun Kushwaha, 2014 .

In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

J. Steenkamp, Tarun Kushwaha, Koushyar Rajavi, 2019, Journal of Consumer Research.

Essays on multichannel marketing

Tarun Kushwaha, Tarun Kushwaha, 2009 .

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

J. Steenkamp, Tarun Kushwaha, Koushyar Rajavi, 2022, Journal of Marketing.

OP-JCRE190026 651..670

J. Steenkamp, Tarun Kushwaha, Koushyar Rajavi, 2019 .

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Jan-Benedict E. M. Steenkamp, Kartik Kalaignanam, Tarun Kushwaha, 2012, Manag. Sci..

Marketing operations efficiency and the Internet: An organizing framework

Kartik Kalaignanam, P. Varadarajan, Tarun Kushwaha, 2008 .

The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry

Tarun Kushwaha, A. Nair, K. Kalaignanam, 2017, Customer Needs and Solutions.

Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception

Tarun Kushwaha, S. Ubeja, A. Chatterjee, 2017 .

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Anand V. Bodapati, R. C. Goodstein, Michael Tsiros, 2021, Journal of Retailing.

Do High- and Low-Inventory Turnover Retailers Respond Differently to Demand Shocks?

Saravanan Kesavan, Vishal Gaur, Tarun Kushwaha, 2012 .

Do High and Low Inventory Turnover Retailers Respond Differently to Demand Shocks?

Saravanan Kesavan, Vishal Gaur, Tarun Kushwaha, 2016, Manuf. Serv. Oper. Manag..

Psychic distance and performance of MNCs during marketing crises

J. Steenkamp, Tarun Kushwaha, Isaac Dinner, 2018, Journal of International Business Studies.

UNIQUE APPLICATION OF SALES-ORIENTATION CUSTOMER-ORIENTATION (SOCO) SCALE AS A BEHAVIORAL ASSESSMENT TOOL TO PREDICT FUTURE ORIENTATION OF STUDENTS: A STUDY

Tarun Kushwaha, A. Loya, Prayatna Jain, 2021, Marketing Education Review.

How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows

Tarun Kushwaha, K. Kalaignanam, Koushyar Rajavi, 2019, SSRN Electronic Journal.

How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows

Kartik Kalaignanam, Koushyar Rajavi, Tarun Kushwaha, 2018, SSRN Electronic Journal.

A Study of Sales-Orientation and Customer-Orientation of Front Line Sales Executives in Financial Services

Tarun Kushwaha, Rishi Dubey, 2012 .

Field Experiment on the Profit Implications of Merchants' Discretionary Power to Override Data-Driven Decision-Making Tools

Saravanan Kesavan, Tarun Kushwaha, Tarun Kushwaha, 2020, Manag. Sci..

Brand Extension: a Strategy for Competitive Advantage

Tarun Kushwaha, 2012 .