J. Moisander

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Motivational Complexity of Green Consumerism

J. Moisander, 2007 .

A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business

H. Tikkanen, P. Parvinen, J. Aspara, 2008 .

Brand co-creation in multichannel media environments: a narrative approach

J. Moisander, Saara Bange, Rita Järventie-Thesleff, 2020, Journal of Media Business Studies.

Organizational dynamics and complexities of corporate brand building—A practice perspective

J. Moisander, Rita Järventie-Thesleff, Pikka-Maaria Laine, 2011 .

Exploring the Edges of Theory-Practice Gap: Epistemic Cultures in Strategy-Tool Development and Use

Sari Stenfors, Johanna Moisander, S. Stenfors, 2009 .

Brands and Branding in Media Management—Toward a Research Agenda

J. Moisander, Nando Malmelin, 2014 .

Rhetorical Construction of Narcissistic CSR Orientation

Johanna Moisander, J. Moisander, K. Iivonen, 2015 .

Organizational Communication in a Team-based Product Design Process. Case Study: Aalto ME310 Global Innovation Program

J. Moisander, 2019 .

Qualitative Marketing Research: A Cultural Approach

Johanna Moisander, Anu Valtonen, J. Moisander, 2006 .

Cultural Marketing and Consumer Research: Analytics of Cultural Practice

J. Moisander, A. Valtonen, 2006 .

Evaluating organizational legitimacy in social media: Emotion in discursive legitimacy judgments

J. Moisander, Ella Lillqvist, K. Fahy, 2019 .

Discursive Confusion over Sustainable Consumption: A Discursive Perspective on the Perplexity of Marketplace Knowledge

J. Moisander, Annu Markkula, 2011, Journal of Consumer Policy.

Rhetorical Construction of Narcissistic CSR Orientation

J. Moisander, K. Iivonen, 2014, Journal of Business Ethics.

From CCT to CCC

J. Moisander, A. Valtonen, Lisa Pe√±aloza, 2009 .

From CCT to CCC : building consumer culture community

J. Moisander, L. Peñaloza, A. Valtonen, 2009 .

Doing inclusion as counter-conduct: Navigating the paradoxes of organizing for refugee and migrant inclusion

J. Moisander, Kirsi Eräranta, Laura Kangas-Müller, 2023, Human Relations.

Mechanisms of biopower and neoliberal governmentality in precarious work: Mobilizing the dependent self-employed as independent business owners

J. Moisander, C. Gross, Kirsi Eräranta, 2018 .

The discourses of marketing and development: towards ‘critical transformative marketing research’

Benét DeBerry-Spence, J. Moisander, B. Figueiredo, 2014 .

Interspace for empathy: engaging with work-related uncertainty through artistic intervention in management education

J. Moisander, Leni Grünbaum, Ari Kuismin, 2022, Culture and Organization.

Consumer workers as immaterial labour in the converging media markets: three value‐creation practices

J. Moisander, Pikka-Maaria Laine, Saara Könkkölä, 2013 .

The Strategic Challenge of Continuous Change in Multi-Platform Media Organizations—A Strategy-as-Practice Perspective

Mikko Villi, Rita Järventie-Thesleff, Johanna Moisander, 2014 .

Environmental dialogue in online communities: negotiating ecological citizenship among global travellers

J. Moisander, Joonas Rokka, 2009 .

Cynical identity projects as consumer resistance – the Scrooge as a social critic?

J. Moisander, A. Fırat, I. Mikkonen, 2011 .

Personal interviews in cultural consumer research – post‐structuralist challenges

J. Moisander, A. Valtonen, Heidi Hirsto, 2009 .

Explaining attitudes towards the euro: Design of a cross-national study

Carole B. Burgoyne, W. F. V. Raaij, E. Kirchler, 1998 .

Group Identity, Personal Ethics and Sustainable Development Suggesting New Directions For Social Marketing Research

J. Moisander, 2000 .

Psychological Regimes of Truth and Father Identity: Challenges for Work/Life Integration

J. Moisander, Kirsi Eräranta, 2011 .

NARRATIVES OF SUSTAINABLE WAYS OF LIVING: CONSTRUCTING THE SELF AND THE OTHER AS A GREEN CONSUMER

Johanna Moisander, Sinikka Pesonen, J. Moisander, 2002 .

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Benét DeBerry-Spence, J. Moisander, B. Figueiredo, 2015 .

Paradoxes of Strategic Renewal in Traditional Print-Oriented Media Firms

Johanna Moisander, Sven-Ove Horst, J. Moisander, 2015 .

Construction of consumer choice in the market: challenges for environmental policy

J. Moisander, A. Markkula, Kirsi Eräranta, 2010 .

Moving consumption

J. Moisander, Franck Cochoy, H. Brembeck, 2015 .

Emotions in Institutional Work: A Discursive Perspective

J. Moisander, K. Fahy, Heidi Hirsto, 2016 .

Introduction: theorising gender and gendering theory in marketing and consumer research

J. Moisander, Zeynep Arsel, Kirsi Eräranta, 2015 .

Consumers as legitimating agents: How consumer‐citizens challenge marketer legitimacy on social media

J. Moisander, A. Fırat, Ella Lillqvist, 2018 .

Interpretive marketing research: using ethnography in strategic market development

J. Moisander, A. Valtonen, 2011 .

Emergence of Hybrid CSR Models as a Conflict‐Driven Communicative Process in a Nordic Welfare State

J. Moisander, Kirsi Eräranta, Visa Penttilä, 2023, Journal of Management Studies.

Discursive Confusion over Sustainable Consumption: A Discursive Perspective on the Perplexity of Marketplace Knowledge

J. Moisander, A. Markkula, 2012 .

Title: Fans on the Threshold: Steve Jobs, the Sacred in Memorialisation and the Hero Within

J. Moisander, 2017 .

The strategic challenge of moving towards co-created customer experience in the media industry

Mikko Villi, Saara Könkkölä, Rita Järventie-Thesleff, 2011 .

NARRATIVES OF SELF AND RELATEDNESS IN ECO-COMMUNES

J. Moisander, Kirsi Eräranta, S. Pesonen, 2009 .

(Re)constructing economic citizenship in a welfare state - intersections of gender and class

J. Moisander, S. Katila, Heidi Hirsto, 2014 .

The masculine mindset of environmental management and green marketing

J. Moisander, S. Meriläinen, S. Pesonen, 2000 .

Representation of Green Consumerism: A Constructionist Critique

J. Moisander, 2008 .

Consumption Markets and Culture: Special Issue: Moving consumption, vol. 18(1)

J. Moisander, Franck Cochoy, H. Brembeck, 2015 .