M. Neelamalar

Digital brand management — A study on the factors affecting customers' engagement in Facebook pages

V. Vadivu, M. Neelamalar, 2015, 2015 International Conference on Smart Technologies and Management for Computing, Communication, Controls, Energy and Materials (ICSTM).

The print media coverage of the 26/11 Mumbai terror attacks: A study on the coverage of leading Indian newspapers and its impact on people

M. Neelamalar, P. Chitra, Arun Darwin, 2009 .

Utilization of Social Media Platforms for Educational Purposes among the Faculty of Higher Education with Special Reference to Tamil Nadu

Mangala Vadivu Vivakaran, M. Neelamalar, 2018 .

Analysis of social networking sites: A study on effective communication strategy in developing brand communication

P. Sri Jothi, M. Neelamalar, R. Shakthi Prasad, 2011 .