B. Carlson

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Putting oncology patients at risk.

B. Carlson, 2012, Biotechnology healthcare.

Vanderbilt pioneers bedside genetics.

B. Carlson, 2012, Biotechnology healthcare.

KRAS Testing: Optimizing Cancer Therapy.

B. Carlson, 2009, Biotechnology healthcare.

Next Generation Sequencing: The Next Iteration of Personalized Medicine: Next generation sequencing, along with expanding databases like The Cancer Genome Atlas, has the potential to aid rational drug discovery and streamline clinical trials.

B. Carlson, 2012, Biotechnology healthcare.

Declaring war on warfarin misdosing.

B. Carlson, 2008, Biotechnology healthcare.

Ousting the "ouch factor" in drug delivery.

B. Carlson, 2007, Biotechnology healthcare.

iSPOT-D Trial Has Potential To Personalize Antidepressant Treatment.

B. Carlson, 2012, Biotechnology healthcare.

A truer way to measure value of diagnostic tests.

B. Carlson, 2012, Biotechnology healthcare.

Controlling the cost of care through clinical pathways.

B. Carlson, 2009, Biotechnology healthcare.

In Search of the Perfect Business Model: As personalized medicine moves into the mainstream, makers of diagnostics must face a new economic reality. How to develop a value proposition in a healthcare market that is becoming increasingly elastic?

B. Carlson, 2012, Biotechnology healthcare.

Role of genetic data emerges in antismoking effort.

Bob Carlson, B. Carlson, 2008, Biotechnology healthcare.

Payers Try New Approaches To Manage Molecular Diagnostics: Some payers require prior authorization for molecular diagnostic testing and some don't. And some payers are looking at other options.

B. Carlson, 2010, Biotechnology healthcare.

Seeking a Coding Solution For Molecular Tests: Managing the estimated 1,700 molecular tests now on the market is impossible without a unique CPT code for each test. What's at stake? The future of personalized medicine.

Bob Carlson, B. Carlson, 2010, Biotechnology healthcare.

Payers move slowly on test coverage decisions.

Bob Carlson, B. Carlson, 2005, Biotechnology healthcare.