Florian Gröne

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators

R. Friedrich, Florian Gröne, Klaus Hölbling, 2009, Journal of Advertising Research.

Changing Vertical Integration Strategies under Pressure from Foreign Competition: The Case of US and German Multinationals

Thomas Hutzschenreuter, Florian Gröne, 2009 .

Social CRM: How companies can link into the social web of consumers

Florian Gröne, Olaf Acker, Fares Akkad, 2011 .

Product and geographic scope changes of multinational enterprises in response to international competition

Thomas Hutzschenreuter, Florian Gröne, 2009 .

In-memory analytics – strategies forreal-time CRM

Carsten Bange, Florian Gröne, Olaf Acker, 2011 .

Multi-channel customer management: Delighting consumers, driving efficiency

Florian Gröne, Michael Peterson, Michael Peterson, 2010 .