J. Schibrowsky

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Research on Marketing Ethics: A Systematic Review of the Literature

A. Nill, J. Schibrowsky, 2007 .

A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty

A. Nill, J. Schibrowsky, J. Peltier, 2013 .

A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative

John A. Schibrowsky, J. Schibrowsky, R. Ackerman, 2007 .

The Dark Side of Experiential Learning Activities

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 1995 .

A Strategic Marketing Approach to Marketing Education at Commuter Campuses

J. Schibrowsky, J. Peltier, 1993 .

Interactive Psychographics: Cross-Selling in the Banking Industry

D. Schultz, J. Schibrowsky, J. Peltier, 2002, Journal of Advertising Research.

The state of internet marketing research

A. Nill, J. Schibrowsky, J. Peltier, 2007 .

Technology adoption by small businesses: An exploratory study of the interrelationships of owner and environmental factors

J. Schibrowsky, J. Peltier, Yushan Zhao, 2012 .

Consumer behavior in the online context

A. Nill, J. Schibrowsky, J. Peltier, 2014 .

The Journal of Marketing Education

Deborah M. Gray, J. Schibrowsky, J. Peltier, 2012 .

Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

J. Schibrowsky, J. Peltier, A. J. Dahl, 2018 .

A review of internet marketing research over the past 20 years and future research direction

John A. Schibrowsky, James W. Peltier, Alexander Nill, 2013 .

Using attitudinal and descriptive database information to understand interactive buyer-seller relationships

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 1998 .

The Impact of Competitive Pressure on Students’ Ethical Decision-Making in a Global Setting

John A. Schibrowsky, James W. Peltier, Alexander Nill, 2004 .

Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

Debra Zahay, John A. Schibrowsky, James W. Peltier, 2006, Journal of Advertising Research.

Guidelines for direct marketers to aggregate and analyze third-party complaints

John A. Schibrowsky, J. Schibrowsky, Richard S. Lapidus, 1994 .

Student-Faculty Research Agencies: Marketing Education Integration Using an Entrepreneurial Education Experience

J. Schibrowsky, J. Peltier, Arno Keimenhagen, 1995 .

Relationships building. Measure service quality across health care encounters.

J. Schibrowsky, J. Peltier, T. Boyt, 1998, Marketing health services.

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing

John A. Schibrowsky, James W. Peltier, Don E. Schultz, 2003 .

Developing an Integrated Product and Price Management Course

J. Schibrowsky, 1995 .

The Impact of Corporate Culture, the Reward System, and Perceived Moral Intensity on Marketing Students' Ethical Decision Making

John A. Schibrowsky, Alexander Nill, A. Nill, 2005 .

A Hierarchical Communication Model of the Antecedents of Health Care Professionals’ Support for Donations after Cardiac Death

J. Schibrowsky, A. D’ALESSANDRO, J. W. Peltier, 2011, American journal of transplantation : official journal of the American Society of Transplantation and the American Society of Transplant Surgeons.

Internal Marketing and the Antecedents of Nurse Satisfaction and Loyalty

J. Schibrowsky, J. Peltier, Lucille Pointer, 2006, Health marketing quarterly.

The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model

John A. Schibrowsky, James W. Peltier, William A. Drago, 2007 .

Leveraging Customer Information to Develop Sequential Communication Strategies:

D. Schultz, J. Schibrowsky, J. Peltier, 2002, Journal of Advertising Research.

Decision frames and direct marketing offers: A field study in a fundraising context

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 1995 .

Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 2009 .

Virtual Communities and the Assessment of Online Marketing Education

John A. Schibrowsky, James W. Peltier, William A. Drago, 2003 .

Building human brands: the role of critical reviews

Nadia Pomirleanu, J. Schibrowsky, P. Chennamaneni, 2023, Journal of Research in Interactive Marketing.

Internal Marketing, Nurse Loyalty and Relationship Marketing

A. Nill, J. Schibrowsky, J. Peltier, 2004, Health marketing quarterly.

A Professional School Approach to Marketing Education

J. Schibrowsky, J. Peltier, T. Boyt, 2002 .

Need For Cognition, Advertisement Viewing Time and Memory For Advertising Stimuli

J. Schibrowsky, J. Peltier, 1994 .

Microcomputer Applications: “Statistics: For the Rest of Us”

Robert H. Collins, J. Schibrowsky, 2013 .

Predicting payment and nonpayment of direct mail obligations: Profiling good and bad credit risks

J. Schibrowsky, J. Peltier, John Davis, 1996 .

Understanding the antecedents to defaulting on direct response financial obligations

J. Schibrowsky, J. Peltier, John Davis, 1997 .

"Statistics: For the Rest of Us"

John A. Schibrowsky, Robert H. Collins, J. Schibrowsky, 1990 .

Artificial intelligence in interactive marketing: a conceptual framework and research agenda

J. Schibrowsky, A. J. Dahl, J. W. Peltier, 2023, Journal of Research in Interactive Marketing.

Examining Marketing Journals' Publication Process and Reviewer Practices

Vicky L. Seiler, J. Schibrowsky, T. Reisenwitz, 2011 .