D. Kum

Should a firm with a reputation for outstanding service quality offer a service guarantee

Jochen Wirtz, D. Kum, K. S. Lee, 2000 .

Consumer cheating on service guarantees

Jochen Wirtz, Jochen Wirtz, D. Kum, 2004 .

Understanding how changes within service experiences impact prospective vs. retrospective time judgments

Elison Ai Ching Lim, D. Kum, Yih Hwai Lee, 2015 .

Testing to prevent bad translation: Brand name conversions in Chinese-English contexts

D. Kum, Yih Hwai Lee, Cheng Qiu, 2011 .