Robin Higie Coulter

Seeing the Voice of the Customer: Metaphor-based Advertising Research

G. Zaltman, Robin Higie Coulter, 1995 .

Guilt appeals in advertising: what are their effects?

M. Pinto, Robin Higie Coulter, M B Pinto, 1995, The Journal of applied psychology.

Product and Service Bundling Decisions and their Effects on Purchase Intention

A. Herrmann, F. Huber, Robin Higie Coulter, 1997 .

Believe It Or Not: Persuasion, Manipulation and Credibility of Guilt Appeals

June Cotte, Melissa Moore, June Cotte, 1999 .

Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images

Gerald Zaltman, Robin Higie Coulter, 1994 .

A test of prescriptive advice from the Rossiter-Percy Advertising Planning Grid using radio

Murphy A. Sewall, Robin Higie Coulter, 1994 .