R. Kordupleski

Why Improving Quality Doesn't Improve Quality (or Whatever Happened to Marketing?)

R. Rust, A. Zahorik, R. Kordupleski, 1993 .

Building and deploying profitable growth strategies based on the waterfall of customer value added

R. Kordupleski, J. Laitamäki, Jukka Laitamäki, 1997 .

The Right Choice—What Does It Mean? Groundbreaking Research from the Early Days of Customer Value Management

R. Kordupleski, W. Vogel, R. E. Kordupleski, 2015 .

Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

R. Kordupleski, J. Simpson, 2003 .

Good and bad market research: A critical review of Net Promoter Score

Nicholas I. Fisher, N. Fisher, R. Kordupleski, 2018, Applied Stochastic Models in Business and Industry.