Chunling Yu

发表

Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace

Chunling Yu, M. Bastin, 2010 .

Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework

Chunling Yu, Yujie Wei, Xia Wang, 2012 .

Global brand equity model: combining customer‐based with product‐market outcome approaches

Chunling Yu, Yujie Wei, Haizhong Wang, 2008 .

Impacts of green public procurement on eco-innovation: evidence from EU countries

Chunling Yu, T. Morotomi, 2022, Global Public Policy and Governance.

Segmentation of Young Adult Consumers in China: A Global-local Cultural Identity Perspective

Chunling Yu, Lily C. Dong, 2019, International Journal of Marketing Studies.

The effect of the revision and implementation for environmental protection law on ambient air quality in China.

Chunling Yu, T. Morotomi, 2022, Journal of environmental management.

Segmenting blood donors in developing countries

Yanfeng Zhou, Chunling Yu, Patrick Poon, 2012 .

How Do Reference Groups Influence Self-Brand Connections among Chinese Consumers?

Yujie Wei, Chunling Yu, Yujie Wei, 2012 .

Globalization or Localization: Global Brand Perception in Emerging Markets

Chunling Yu, Lily C. Dong, 2020, International Business Research.

Consumer reactions to corporate social responsibility brands: the role of face concern

Chunling Yu, L. Wan, Patrick Poon, 2016 .

What Influences Adoption of Green Award Criteria in a Public Contract? An Empirical Analysis of 2018 European Public Procurement Contract Award Notices

Chunling Yu, T. Morotomi, Haiping Yu, 2020, Sustainability.