M. Villanueva

Customer heterogenity in the development of e-loyalty

Mónica Cortiñas, Raquel Chocarro, M. Villanueva, 2015 .

Different channels for different services: information sources for services with search, experience and credence attributes

Mónica Cortiñas, Raquel Chocarro, M. Villanueva, 2018, The Service Industries Journal.

Understanding multi-channel banking customers

Mónica Cortiñas, Raquel Chocarro, M. Villanueva, 2010 .

Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements

Mónica Cortiñas, Margarita Elorz, Mónica Cortiñas, 2004 .

Situational variables in online versus offline channel choice

Mónica Cortiñas, Raquel Chocarro, María-Luisa Villanueva, 2013, Electron. Commer. Res. Appl..

The satisfaction of consumer needs and the market exchange: an empirical application

M. Villanueva, 2001 .