N. Dawar

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Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer

P. Parker, N. Dawar, 1994 .

Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit

Bert Weijters, Maggie Geuens, Niraj Dawar, 2015 .

Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis

N. Dawar, J. Klein, Jill Klein, 2004 .

Extensions of Broad Brands: The Role of Retrieval in Evaluations of Fit

N. Dawar, 1996 .

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

J. Lemmink, N. Dawar, Jingchun Lei, 2008 .

Uncovering Customer Profitability Segments for Business Customers

N. Dawar, Rakesh Niraj, Tanya Mark, 2012 .

Base-Rate Information in Consumer Attributions of Product-Harm Crises

Niraj Dawar, Jing Lei, Jing Lei, 2012 .

The effects of order and direction on multiple brand extensions

P. F. Anderson, N. Dawar, 1994 .

Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality

P. Parker, N. Dawar, 1994 .

A Cross-Cultural Study of Interpersonal Information Exchange

Lydia J. Price, P. Parker, N. Dawar, 1996 .

Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

M. Pillutla, N. Dawar, 2000 .

Product-Harm Crises and the Signaling Ability of Brands

Niraj Dawar, N. Dawar, 1998 .

Attributions of blame following a product-harm crisis depend on consumers’ attachment styles

Niraj Dawar, N. Dawar, Jodie Whelan, 2016 .

Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

Niraj Dawar, N. Dawar, Jingchun Lei, 2009 .

What are brands good for

N. Dawar, 2004 .

Indian Companies in Overseas Markets

N. Dawar, J. Ramachandran, H. F. Khorakiwala, 2004 .

Microcapitalism and the Megacorporation

Niraj Dawar, N. Dawar, 2003 .

Indian Companies in Overseas Markets: Perspectives, Patterns, and Implications

N. Dawar, J. Ramachandran, H. F. Khorakiwala, 2004 .

Rebuilding the Relationship Between

N. Dawar, Jason Stornelli, 2013 .

Using Customer Relationship Trajectories to Segment Customers and Predict Profitability

N. Dawar, Rakesh Niraj, Tanya Mark, 2007 .

Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice

Sankar Sen, N. Dawar, J. Klein, 2019, Journal of Business Ethics.

The Use of Multiple Methods to Explore Three-Way Person, Brand and Usage Context Interactions

Niraj Dawar, S. Ratneshwar, Alan G. Sawyer, 1992 .

The joint effects of brands and warranties in signaling new product quality

Niraj Dawar, Lydia J. Price, Lydia J. Price, 2002 .

Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice

Sankar Sen, N. Dawar, J. Klein, 2020, Journal of Business Ethics.

Tilt: Shifting Your Strategy from Products to Customers

Niraj Dawar, N. Dawar, 2013 .

B2B Brand Architecture

Deva Rangarajan, Steve Muylle, N. Dawar, 2012 .

Standardized Global Brand Management Using C-D Maps

Charan K. Bagga, N. Dawar, 2018 .

The Signaling Impact of Low Introductory Price on Perceived Quality and Trial

Miklos Sarvary, Niraj Dawar, M. Sarvary, 1997 .

Impact of Product-Harm Crises on Brand Equity : Threat or Opportunity ?

M. Pillutla, N. Dawar, 2007 .

Beyond Better Products: Capturing Value in Customer Interactions

Mark Vandenbosch, Niraj Dawar, Mark B. Vandenbosch, 2002 .

The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios

N. Dawar, Jing Lei, L. Jos, 2006 .

Asymmetric consequences of radical innovations on category representations of competing brands

Charan K. Bagga, T. Noseworthy, N. Dawar, 2016 .

Attributions of blame following a product-harm crisis depend on consumers’ attachment styles

N. Dawar, Jodie Whelan, Jodie Whelan, 2014, Marketing Letters.

Competing with giants. Survival strategies for local companies in emerging markets.

N. Dawar, Tony S. Frost, N Dawar, 1999, Harvard business review.

The Impact of Semantic Vs. Lexical Relations on the Strength of Inter-Brand Linkages

N. Dawar, Jing Lei, 2009 .

Which Fit Do Consumers Use in Composite Brand Extensions

N. Dawar, H. Ouwersloot, R.E.W. Pruppers, 2007 .