Arjun Chaudhuri

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Product class effects on perceived risk: The role of emotion

Arjun Chaudhuri, 1998 .

How Brand Reputation Affects the Advertising-Brand Equity Link

Arjun Chaudhuri, Arjun Chaudhuri, 2002, Journal of Advertising Research.

A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk

Arjun Chaudhuri, Arjun Chaudhuri, 2000 .

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

M. Holbrook, Arjun Chaudhuri, 2001 .

Consequences of Value in Retail Markets

Mark S. Ligas, Arjun Chaudhuri, 2009 .

Brand equity or double jeopardy

Arjun Chaudhuri, 1995 .

Emotion and reason in persuasion: Applying the ARI model and the CASC Scale☆

R. Buck, Arjun Chaudhuri, I. Ray, 2004 .

Emotion and reason in consumer behavior

Arjun Chaudhuri, 2006 .

Affect, Reason, and Persuasion: Advertising Strategies That Predict Affective and Analytic-Cognitive Responses.

Arjun Chaudhuri, Ross Buck, R. Buck, 1995 .

Conceptualizing and Operationalizing Affect, Reason, and Involvement in Persuasion: the Ari Model and the Casc Scale

R. Buck, Arjun Chaudhuri, Mats Georgson, 1995 .

Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity

Arjun Chaudhuri, Kim Willems, Lieve Doucé, 2022, Journal of Retailing and Consumer Services.

Does Brand Loyalty Mediate Brand Equity Outcomes

Arjun Chaudhuri, Arjun Chaudhuri, 1999 .

Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?

Mark S. Ligas, Arjun Chaudhuri, Christy Ashley, 2010 .

The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price

Arjun Chaudhuri, Mark S. Ligas, Arjun Chaudhuri, 2012 .

THE ROLE OF STORE TRUST AND SATISFACTION IN CREATING PREMIUM PRICES

Arjun Chaudhuri, 2022 .

Advertising Implications of the Pleasure Principle in the Classification of Products

Arjun Chaudhuri, 1993 .

Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect

Morris B. Holbrook, Arjun Chaudhuri, M. Holbrook, 2002 .

VIVIDNESS EFFECTS ON VALUE AND RISK FOR RADICAL INNOVATIONS

Arjun Chaudhuri, C. Micu, 2014 .

The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?

Arjun Chaudhuri, C. Micu, 2014 .

Consumption Emotion and Perceived Risk: A Macro-Analytic Approach

Arjun Chaudhuri, Arjun Chaudhuri, 1997 .

A study of emotion and reason in products and services

Arjun Chaudhuri, Arjun Chaudhuri, 2002 .

The effect of AIDS awareness on condom use intention among truck drivers in India: the role of beliefs, feelings and perceived vulnerability

Arjun Chaudhuri, Ipshita Ray, 2004 .

The relationship of attitudes, habit and loyalty to market share in relation to a staple good in a local grocery store: An exploratory study

Arjun Chaudhuri, 1996 .

Communication, cognition and involvement: a theoretical framework for advertising

R. Buck, Arjun Chaudhuri, 1997 .

Media differences in rational and emotional responses to advertising

Arjun Chaudhuri, Ross Buck, R. Buck, 1995 .

Emotional Responses on Initial Exposure to a Hedonic or Utilitarian Description of a Radical Innovation

Mark S. Ligas, Arjun Chaudhuri, Khaled Aboulnasr, 2010 .

An exploratory study of emotional attributes in radio commercials

J. Watt, Arjun Chaudhuri, 1995 .

The effect of media, product and message factors on ad persuasiveness: the role of affect and cognition

Arjun Chaudhuri, 1996 .

The Effect of Affect and Trust on Commitment in Retail Store Relationships

Mark S. Ligas, Arjun Chaudhuri, 2003 .