Pingjun Jiang

发表

Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time

Pingjun Jiang, B. Rosenbloom, 2005 .

Responses to customized products: the consumers’ behavioral intentions

Pingjun Jiang, Siva K. Balasubramanian, S. Balasubramanian, 2015 .

Consumers' value perceptions of e-customization – a model incorporating information framing and product type

Pingjun Jiang, Siva K. Balasubramanian, S. Balasubramanian, 2014 .

Building a customer base in the electronic marketplace: an empirical exploration of the e‐tailing industry

Pingjun Jiang, J. Talaga, Pingjun Jiang, 2006 .

Information Search in Health Care Decision-Making

R. Ingram, Pingjun Jiang, R. Snipes, 2005, Journal of hospital marketing & public relations.

A Cost-Benefit Approach to Segment-Based Mass Customization

Pingjun Jiang, Qi Chen, 2001 .

How third-party certification programs relate to consumer trust in online transactions: An exploratory study

Pingjun Jiang, David B. Jones, Sharon Javie, 2008 .

Consumer Adoption of Mobile Internet Services: An Exploratory Study

Pingjun Jiang, 2009 .

Exploring consumers' willingness to pay for online customisation and its marketing outcomes

Pingjun Jiang, Pingjun Jiang, 2002 .

Add an E-commerce Channel for Catalogers: Outcomes from Consumers' Perspective

Pingjun Jiang, 2007 .

Managing Customer Price Perceptions

Pingjun Jiang, Pingjun Jiang, 2003 .

The role of brand name in customization decisions: a search vs experience perspective

Pingjun Jiang, Pingjun Jiang, 2004 .

Consumer Knowledge and External Pre-Purchase Information Search: A Meta-Analysis of the Evidence

Pingjun Jiang, Bert Rosenbloom, Pingjun Jiang, 2014 .

Understanding Customers' Intention to Seek for a Better Deal in Electronic Marketplace: The Role of Tolerance for Sacrifice Gap

Pingjun Jiang, 2003 .

Country-of-manufacture labeling effect on product quality evaluations: A model incorporating consumers’ attention

Pingjun Jiang, 2010 .

An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior

Pingjun Jiang, David B. Jones, Pingjun Jiang, 2014, Int. J. E Bus. Res..

Segment-based mass customization: an exploration of a new conceptual marketing framework

Pingjun Jiang, Pingjun Jiang, 2000, Internet Res..

Adopting mobile internet: a demographic and usage perspective

Pingjun Jiang, Pingjun Jiang, 2008, Int. J. Electron. Bus..

Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising

Pingjun Jiang, 2018, Health marketing quarterly.

A model of price search behavior in electronic marketplace

Pingjun Jiang, Pingjun Jiang, 2002, Internet Res..

The perceived fairness and efficiency of used car markets

Pingjun Jiang, 2008 .