Yoo-Kyoung Seock

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Adolescents' Clothing Purchase Motivations, Information Sources, and Store Selection Criteria: A Comparison of Male/Female and Impulse/Nonimpulse Shoppers

Jessie H. Chen-Yu, Yoo-Kyoung Seock, Yoo‐Kyoung Seock, 2002 .

The impact of corporate reputation on brand attitude and purchase intention

Yoo-Kyoung Seock, N. Jung, Yoo‐Kyoung Seock, 2016, Fashion and Textiles.

Chinese consumers’ perceptions toward social media platform for shopping and eWOM intention: a study of WeChat

Yoo-Kyoung Seock, Christina F. Zeng, Yoo-Kyoung Seock, 2019, International Journal of Fashion Design, Technology and Education.

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Yoo-Kyoung Seock, Lauren R. Bailey, Yoo‐Kyoung Seock, 2008 .

The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention

Clair McClure, Yoo-Kyoung Seock, Clair McClure, 2020 .

Case Study Of U.S. Cotton Textile Industry

Yoo-Kyoung Seock, Andrea Giraudo, L. Gautreaux, 2013 .

Effect of service recovery on customers’ perceived justice, satisfaction, and word-of-mouth intentions on online shopping websites

Yoo-Kyoung Seock, N. Jung, Yoo‐Kyoung Seock, 2017 .

The influence of grey consumers' service quality perception on satisfaction and store loyalty behavior

Yoo-Kyoung Seock, Yan Lu, Yoo‐Kyoung Seock, 2008 .

Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers

Yoo-Kyoung Seock, Yoo-Kyoung Seock, Yoo‐Kyoung Seock, 2009 .

Tourists' attitudes towards textiles and apparel-related cultural products: a cross-cultural marketing study.

Yuri Lee, Soyoung Kim, Soyoung Kim, 2009 .

The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms

Yoo-Kyoung Seock, Soo-Hyun Kim, Soohyun Kim, 2019, Journal of Retailing and Consumer Services.

Analysis of clothing websites for young customer retention based on a model of customer relationship management via the internet

Jessie H. Chen-Yu, Marjorie J. T. Norton, Yoo-Kyoung Seock, 2003 .

Hispanic consumers' shopping orientation and apparel retail store evaluation criteria

Yoo-Kyoung Seock, Nicole M. Sauls, Yoo-Kyoung Seock, 2008 .

Understanding the Importance of Visual Merchandising on Store Image and Shopper Behaviours in Home Furnishings Retail Setting

Young Eun Lee, Yoo-Kyoung Seock, Yoo‐Kyoung Seock, 2013 .

Fashion promotions in the Hispanic market

Yoo-Kyoung Seock, Lauren R. Bailey, 2009 .

Crowdsourcing the Design Process: The Influence of Consumer Characteristics on Participation and Behavioral Intentions

Yoo-Kyoung Seock, B. Martinez, Yoo‐Kyoung Seock, 2017 .

A Cross‐Cultural Comparison of Hispanic American and White American Adolescents’ Use of Reference Agents for Apparel Shopping

Yoo-Kyoung Seock, J. Hathcote, 2010 .

The relationships of fashion leadership, fashion magazine content and loyalty tendency

Yoo-Kyoung Seock, Lauren R. Bailey, Yoo‐Kyoung Seock, 2010 .

The role of communication channel in delivering service recovery in online shopping environment

Yoo-Kyoung Seock, N. Jung, 2018 .

The new face of mimicry consumption: understanding the mediating role of social media

Yoo-Kyoung Seock, Jeongah Shin, Yoo‐Kyoung Seock, 2022, International Journal of Fashion Design, Technology and Education.

Does Augmented Reality really engage consumers? Exploring AR driven consumer engagement

Yoo-Kyoung Seock, Jewon Lyu, Ziyou Jiang, 2022, Breaking Boundaries.

Cultural influence on loyalty tendency and evaluation of retail store attributes

Yoo-Kyoung Seock, Chen Lin, Yoo‐Kyoung Seock, 2011 .

Impacts of health and environmental consciousness on young female consumers' attitude towards and purchase of natural beauty products

Soyoung Kim, Soyoung Kim, Yoo-Kyoung Seock, 2009 .

The Analysis of Sub-Factors of Modesty-Immodesty Concepts in US and South Korean College Women

Soo-Kyoung Lee, Yoo-Kyoung Seock, S. Michelman, 2008 .

Attitude toward internet web sites, online information search, and channel choices for purchasing

Marjorie J. T. Norton, Yoo-Kyoung Seock, Yoo-Kyoung Seock, 2007 .

Capturing college students on the web: analysis of clothing web site attributes

Marjorie J. T. Norton, Yoo-Kyoung Seock, Yoo-Kyoung Seock, 2007 .

Adolescents' clothing motives and store selection criteria

Jessie H. Chen-Yu, Yoo-Kyoung Seock, Keum‐Hee Hong, 2010 .

Customer-based pop-up store equity and consumer shopping behavior

Yoo-Kyoung Seock, Ashely Turner, Yoo‐Kyoung Seock, 2021, International Journal of Fashion Design, Technology and Education.

Sponsored Posts from Instagram Influencers and Purchase Intentions: The Mediating Role of the Perceived Value of Sponsored Posts

Yoo-Kyoung Seock, Ishani Ishani, Yoo‐Kyoung Seock, 2020, Pivoting for the Pandemic.

Purchase Intention toward Luxury Brands among Young Adult Consumers from Social Comparison Perspective

Hyo Jin Eom, Yoo-Kyoung Seock, Patricia Hunt-Hurst, 2019 .

Body image of male college athletes: the role of uniforms and socio-cultural ideals on the perceptions of body image

Yoo-Kyoung Seock, Kristian Hogans, 2022, International Journal of Fashion Design, Technology and Education.