Stewart Shapiro

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The Effects of Incidental Ad Exposure on the Formation of Consideration Sets

D. MacInnis, Stewart Shapiro, S. Heckler, 1997 .

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

D. MacInnis, Stewart Shapiro, D. Macinnis, 2002 .

When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure

Stewart Shapiro, Stewart Shapiro, 1999 .

Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising

Charlotte H. Mason, Jesper H. Nielsen, Stewart Shapiro, 2010 .

Comparing implicit and explicit memory for brand names from advertisements.

Stewart Shapiro, H. S. Krishnan, Stewart Shapiro, 1996 .

Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects

Stewart Shapiro, H. S. Krishnan, Stewart Shapiro, 2001 .

Mind over matter? the inability to counteract contrast effects despite conscious effort

Mark T. Spence, Stewart Shapiro, 2005 .

Impact of promotions on shopper price comparisons

Stewart Shapiro, Velitchka D. Kaltcheva, Robert D. Winsor, 2013 .

Promoting the Ambiguity of a Public Health Crisis Can Facilitate Adjustment: The Joint Influence of an Ambiguous Message Focus and Implicit Self-Theories

Stewart Shapiro, J. K. Park, 2021, Health communication.

Memory Issues Pertaining to Social Marketing Messages about Behavior Enactment versus Non-enactment.

M. Brucks, Stewart Shapiro, Dan Freeman, 2009, Journal of consumer psychology : the official journal of the Society for Consumer Psychology.

Comparing implicit and explicit memory for brand names from advertisements

H. S. Krishnan, Stewart Shapiro, 1996 .

Coping with fear through suppression and avoidance of threatening information.

Stewart Shapiro, Jesper Nielsen, 2009, Journal of experimental psychology. Applied.

Intentional forgetting as a facilitator for recalling new product attributes.

Charles Lindsey, Stewart Shapiro, H Shanker Krishnan, 2006, Journal of experimental psychology. Applied.

Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task

Stewart Shapiro, Mark T. Spence, Stewart Shapiro, 2002 .

Prospective and Retrospective Memory for Intentions: A Two-Component Approach

H. S. Krishnan, Stewart Shapiro, 1999 .

What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency

Stewart Shapiro, Jesper H. Nielsen, Stewart Shapiro, 2013 .

Enhancing Brand Awareness Through Brand Symbols

Stewart Shapiro, Deborah J. MacInnis, D. MacInnis, 1999 .

Consumer memory for intentions: A prospective memory perspective

H. S. Krishnan, Stewart Shapiro, 1999 .

Factors affecting the acquisition and transfer of novel attribute relationships to new product categories

Stewart Shapiro, Mark T. Spence, Jennifer Gregan-Paxton, 2009 .

Side Effects From Fear: the Automatic Inhibition of Threat-Relevant Brand Advertising

Jesper H. Nielsen, Stewart Shapiro, 2007 .