G. Iyer

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The relative strength of affective commitment in securing loyalty in service relationships

Heiner Evanschitzky, H. Plassmann, G. Iyer, 2006 .

Strategic decision making in industrial procurement: implications for buying decision approaches and buyer‐seller relationships

G. Iyer, 1996 .

Internet-Enabled Linkages: Balancing Strategic Considerations with Operational Efficiencies in Business-to-Business Marketing

Gopalkrishnan R. Iyer, G. Iyer, 2004 .

The Internet and the price–value–loyalty chain

Dhruv Grewal, R. Krishnan, G. Iyer, 2003 .

The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions

Dhruv Grewal, Gopalkrishnan R. Iyer, David M. Hardesty, 2004 .

E-satisfaction: a re-examination

Heiner Evanschitzky, G. Iyer, Josefine Hesse, 2004 .

Internet retailing: enablers, limiters and market consequences

Dhruv Grewal, Michael Levy, G. Iyer, 2004 .

The influence of internet-retailing factors on price expectations

Dhruv Grewal, Gopalkrishnan R. Iyer, Michael Levy, 2003 .

Franchise Partnership And International Expansion: A Conceptual Framework And Research Propositions

Dhruv Grewal, G. Iyer, Lori Radulovich, 2018 .

Resource-constrained product development: Implications for green marketing and green supply chains

Arun Sharma, G. Iyer, 2012 .

Sustainability and business-to-business marketing: A framework and implications

Arun Sharma, R. Krishnan, A. Mehrotra, 2010 .

Understanding the Role of Complaint Handling on Consumer Loyalty in Service Relationships

Dhruv Grewal, G. Iyer, Sandra Rothenberger, 2008 .

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

Dhruv Grewal, Arun Sharma, W. Kamakura, 2007 .

Developing Relationship Equity in International Markets

D. Bejou, Arun Sharma, G. Iyer, 2006 .

Customer Relationship Management in Electronic Markets

D. Bejou, G. Iyer, 2004 .

Impulse buying: a meta-analytic review

Markus Blut, Dhruv Grewal, S. Xiao, 2019, Journal of the Academy of Marketing Science.

Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market☆

Arun Sharma, G. Iyer, P. Laplaca, 2006 .

Behavioral issues in price setting in business-to-business marketing: A framework for analysis

Arun Sharma, S. Xiao, Michael G. Nicholson, 2015 .

Exploring the Role of Information and Trust in Price Fairness Judgments

Dhruv Grewal, G. Iyer, Sandra Rothenberge, 2008 .

Why integrating purchasing with marketing is both inevitable and beneficial

Arun Sharma, Jagdish N. Sheth, Gopalkrishnan R. Iyer, 2009 .

Are pricing policies an impediment to the success of customer solutions

Arun Sharma, Gopalkrishnan R. Iyer, Arun Sharma, 2011 .

E-Services: Opportunities and Challenges — An Overview

Heiner Evanschitzky, G. Iyer, 2007 .

Effects of Multicollinerity in Data Envelopment Analysis (DEA) Models of Product Market Efficiency

G. Iyer, Jukti K. Kalita, 2015 .

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Heiner Evanschitzky, Peter Kenning, Kishore Gopalakrishna Pillai, 2015 .

Ethnic Entrepreneurial and Marketing Systems: Implications for the Global Economy

J. Shapiro, G. Iyer, 1999 .

We are all business marketers now

G. Iyer, P. Busch, Thomas Tellefsen, 2006 .

The Emergence of Markets and Marketing Systems in Transition Economies of Europe and Central Asia

G. Iyer, L. Masters, 2000 .

International Exchanges as the Basis for Conceptualizing Ethics in International Business

G. Iyer, 2001 .

Business, Consumers and Sustainable Living in an Interconnected World: A Multilateral Ecocentric Approach

Gopalkrishnan R. Iyer, G. Iyer, 1999 .

Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting

Dhruv Grewal, Michael Levy, Jerry Gotlieb, 2007 .

Approaches to Ethics in International Business Education

G. Iyer, 2000, Teaching International Business.

International-Business Research: Beyond Deja Vu

G. Iyer, J. Boddewyn, 1999 .

Consequences of Perceived Crowding: A Meta-Analytical Perspective

Markus Blut, G. Iyer, 2019, Journal of Retailing.

A framework for offshoring marketing processes in business-to-business marketing relationships

Nusser A. Raajpoot, Arun Sharma, G. Iyer, 2009 .

The Resurgence of India

J. Sheth, Arun Sharma, G. Iyer, 2012 .

Linking Web‐based segmentation to pricing tactics

Dhruv Grewal, Gopalkrishnan R. Iyer, Dhruv Grewal, 2002 .

The impact of religion and reputation in the organization of Indian merchant communities

Gopalkrishnan R. Iyer, G. Iyer, 1999 .

Comparative Marketing: An Interdisciplinary Framework for Institutional Analysis

G. Iyer, 1997 .

Evaluation of Global Operations : Combining Marketing Process and Marketing Outcome Performance Metrics

Dhruv Grewal, Arun Sharma, W. Kamakura, 2004 .

Dimensions of Satisfaction in Retail Settings: A Research Note

Heiner Evanschitzky, G. Iyer, Barbara Caemmerer, 2008 .

The Impact of Country-of-Origin and Country-of-Manufacture Cues on Consumer Perceptions of Quality and Value

G. Iyer, Jukti K. Kalita, 1997 .

Global marketing of industrial products: Are interpersonal relationships always critical?

Heiner Evanschitzky, Arun Sharma, Gopalkrishnan R. Iyer, 2006 .

Integrating Business Ethics in Classroom Teaching: Some Preliminary Considerations

G. Iyer, 1997 .

Some Considerations on the Links Between Marketing Strategy and Corporate Reputation

G. Iyer, G. Dunn, 2015 .

Ethical Issues in International Marketing

G. Iyer, 1998 .

Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes

Zaid Mohammad Obeidat, Sarah Hong Xiao, Gopalkrishnan R. Iyer, 2017 .

Solution Selling of High Technology Products

Heiner Evanschitzky, Arun Sharma, G. Iyer, 2010 .

Personal Selling of High-Technology Products: The Solution-Selling Imperative

Heiner Evanschitzky, Arun Sharma, Gopalkrishnan R. Iyer, 2008 .

ETHNIC BUSINESS FAMILIES

G. Iyer, 2003 .

Literature Reviews and Business-to-Business Marketing

G. Iyer, 2000 .

CSR adoption in the multinational hospitality context

G. Iyer, L. Jarvis, 2019, International Journal of Contemporary Hospitality Management.

Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions

Dhruv Grewal, G. Iyer, Lori Radulovich, 2011 .

Franchise Partnership and International Expansion: A Conceptual Framework and Research

G. Iyer, Lori Radulovich, Propositions Grewal, 2011 .

Assessing Efficiency and Effectiveness in Marketing: Applications of Data Envelopment Analysis—Prelude to Chapters 15 and 16

Dhruv Grewal, Gopalkrishnan R. Iyer, Dhruv Grewal, 2016 .