R. Pozharliev

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Social Neuromarketing: The role of social context in measuring advertising effectiveness

R. Pozharliev, 2017 .

Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products

Richard P. Bagozzi, R. Bagozzi, W. Verbeke, 2015 .

Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context

R. Bagozzi, W. Verbeke, R. Pozharliev, 2017 .

Framing a trust game as a power game greatly affects interbrain synchronicity between trustor and trustee

R. Bagozzi, F. Babiloni, W. Verbeke, 2019, Social neuroscience.

Consumer self-reported and testosterone responses to advertising of luxury goods in social context

R. van den Bos, W. Verbeke, R. Pozharliev, 2021, Italian Journal of Marketing.

Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents

R. Pozharliev, Matteo De Angelis, Carmela Donato, 2022, Journal of Consumer Behaviour.

The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures

R. Pozharliev, Matteo De Angelis, Dario Rossi, 2021, Marketing Letters.

Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality

R. Pozharliev, Matteo De Angelis, D. Rossi, 2022, European Journal of Marketing.

Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms

Willem Verbeke, W. Verbeke, R. Pozharliev, 2016 .

Variations on c performance on the marshmallow test across age , socioeconomic status , ethnicity and body mass index Submitted

W. Verbeke, R. Pozharliev, J. Salik, 2016 .

I might try it: Marketing actions to reduce consumer disgust toward insect-based food

R. Bagozzi, R. Pozharliev, Matteo De Angelis, 2023, Journal of Retailing.

“I am resting but rest less well with you.” The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context

R. Bagozzi, W. Verbeke, R. Pozharliev, 2014, Front. Hum. Neurosci..

Why Some People Just ¡°Can¡¯t Get No Satisfaction¡±: Secure versus Insecure Attachment Styles Affect One¡¯s ¡°Style of Being in the Social World¡±

R. Bagozzi, W. Verbeke, R. Pozharliev, 2017 .

The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures

R. Pozharliev, Matteo De Angelis, D. Rossi, 2021, Marketing Letters.

A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising

R. Pozharliev, Matteo De Angelis, D. Rossi, 2022, Psychology & Marketing.

How Sensory Language Shapes Influencer’s Impact

Jonah A. Berger, R. Pozharliev, Matteo De Angelis, 2023, Journal of Consumer Research.

Overcoming Consumer Resistance to AI in General Health Care

R. Pozharliev, G. Leszczyński, Piotr Gaczek, 2023, Journal of Interactive Marketing.

UvA-DARE ( Digital Academic Repository ) Why Some People Just “ Can ’ t Get No Satisfaction ” : Secure versus Insecure Attachment Styles Affect One ’ s “ Style of Being in the Social World ”

R. Bagozzi, W. Verbeke, R. Pozharliev, 2017 .

Overcoming the blockchain technology credibility gap

R. Pozharliev, M. Mazzù, Angelo Baccelloni, 2023, Psychology & Marketing.

Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures

W. Verbeke, R. Pozharliev, Matteo De Angelis, 2021, Psychology & Marketing.

Pawsitively powerful: Why and when pet influencers boost social media effectiveness

R. Pozharliev, Matteo De Angelis, Martina Di Cioccio, 2024, Psychology & Marketing.