Boon Chong Lim

Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs

Hean Tat Keh, Maw Der Foo, Boon Chong Lim, 2002 .

Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands

Boon Chong Lim, C. Chung, Cindy M.Y. Chung, 2014 .