Ilchul Kim

An inside-out approach to integrated marketing communication

Gayle Kerr, Charles Patti, Don Schultz, 2008 .

Integrated Marketing Communication Research

Ilchul Kim, Don E. Schultz, Kyoungsoo Kang, 2014 .

In Search of a Theory of Integrated Marketing Communication

Gayle Kerr, Charles Patti, Ilchul Kim, 2007 .

Understanding The Diffusion Of Integrated Marketing Communications

Ilchul Kim, Dongsub Han, Dongsub Han, 2004, Journal of Advertising Research.

Will agencies ever “get” (or understand) IMC?

Ilchul Kim, Don E. Schultz, Philip J. Kitchen, 2004 .