Lai-Ying Leong

发表

Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach

Alain Yee-Loong Chong, Keng-Boon Ooi, Lai-Ying Leong, 2020 .

Understanding Facebook Commerce (F-Commerce) Actual Purchase from an Artificial Neural Network Perspective

Lai-Ying Leong, Noor Ismawati Jaafar, Sulaiman Ainin, 2018 .

The determinants of customer loyalty in Malaysian mobile telecommunication services: a structural analysis

B. Lin, Lai-Ying Leong, Teck-Soon Hew, 2012 .

Mobile social media marketing: a new marketing channel among digital natives in higher education?

Lai-Ying Leong, K. Ooi, G. Tan, 2020, Journal of Marketing for Higher Education.

The age of mobile social commerce: An Artificial Neural Network analysis on its resistances

Lai-Ying Leong, K. Ooi, Voon-Hsien Lee, 2017, Technological Forecasting and Social Change.

What triggers impulse purchase in Facebook commerce

Lai-Ying Leong, Ainin Sulaiman, N. Jaafar, 2018 .

Tourism research progress – a bibliometric analysis of tourism review publications

Lai-Ying Leong, Teck-Soon Hew, K. Ooi, 2020, Tourism Review.

Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach

Yogesh Kumar Dwivedi, Lai-Ying Leong, Teck-Soon Hew, 2022, Information Systems Frontiers.

Mobile social tourism shopping: A dual-stage analysis of a multi-mediation model

Garry Wei-Han Tan, Keng-Boon Ooi, Lai-Ying Leong, 2018, Tourism Management.

A Multi-Dimensional Nomological Network of Mobile Payment Continuance

Lai-Ying Leong, Xiu-Ming Loh, Voon‐Hsien Lee, 2022, Journal of Computer Information Systems.

Mobile-lizing continuance intention with the mobile expectation-confirmation model: An SEM-ANN-NCA approach

Lai-Ying Leong, Xiu-Ming Loh, Voon‐Hsien Lee, 2022, Expert Syst. Appl..

The past and beyond of mobile payment research: a development of the mobile payment framework

B. Lin, Lai-Ying Leong, Jun-Jie Hew, 2022, Internet Res..

Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust

Alain Yee-Loong Chong, Keng-Boon Ooi, Lai-Ying Leong, 2020, Inf. Manag..

Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs

Garry Wei-Han Tan, Keng-Boon Ooi, Lai-Ying Leong, 2020, Int. J. Inf. Manag..

The Dark Side of Compulsory e-education: Are Students Really Happy and Learning during the COVID-19 Pandemic?

Lai-Ying Leong, K. Ooi, G. Tan, 2021, Int. J. Hum. Comput. Interact..

Predicting mobile wallet resistance: A two-staged structural equation modeling-artificial neural network approach

Keng-Boon Ooi, Lai-Ying Leong, June Wei, 2020, Int. J. Inf. Manag..

Predicting the drivers of behavioral intention to use mobile learning: A hybrid SEM-Neural Networks approach

Garry Wei-Han Tan, Keng-Boon Ooi, Lai-Ying Leong, 2014, Comput. Hum. Behav..

Knowledge management: a key determinant in advancing technological innovation?

Keng-Boon Ooi, Lai-Ying Leong, Teck-Soon Hew, 2013, J. Knowl. Manag..

Predicting the determinants of the NFC-enabled mobile credit card acceptance: A neural networks approach

Garry Wei-Han Tan, Keng-Boon Ooi, Lai-Ying Leong, 2013, Expert Syst. Appl..

A meta-analysis of consumer innovation resistance: is there a cultural invariance?

Keng-Boon Ooi, Lai-Ying Leong, Teck-Soon Hew, 2021, Ind. Manag. Data Syst..

Understanding impulse purchase in Facebook commerce: does Big Five matter?

Ainin Sulaiman, Lai-Ying Leong, Noor Ismawati Jaafar, 2017, Internet Res..

Do Electronic Word-of-Mouth and Elaboration Likelihood Model Influence Hotel Booking?

Keng-Boon Ooi, Lai-Ying Leong, Binshan Lin, 2019, J. Comput. Inf. Syst..

A hybrid SEM-neural network analysis of social media addiction

Keng-Boon Ooi, Lai-Ying Leong, Teck-Soon Hew, 2019, Expert Syst. Appl..

An Empirical Analysis of Malaysian Pre-university Students'ICT Competency Gender Differences

Soon Hew Teck, Ying Leong Lai, Lai-Ying Leong, 2011 .

Wearable payment: A deep learning-based dual-stage SEM-ANN analysis

Garry Wei-Han Tan, Keng-Boon Ooi, Lai-Ying Leong, 2020, Expert Syst. Appl..

Predicting Drivers of Mobile Entertainment Adoption: A Two-Stage SEM-Artificial-Neural-Network Analysis

Alain Yee-Loong Chong, Keng-Boon Ooi, Lai-Ying Leong, 2016, J. Comput. Inf. Syst..

Predicting trust in online advertising with an SEM-artificial neural network approach

Keng-Boon Ooi, Yogesh K. Dwivedi, Lai-Ying Leong, 2020, Expert Syst. Appl..

An SEM-ANN analysis of the impacts of Blockchain on competitive advantage

Nripendra P. Rana, Lai-Ying Leong, K. Ooi, 2023, Ind. Manag. Data Syst..

Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations

Nripendra P. Rana, Teck Ming Tan, Eugene Cheng-Xi Aw, 2023, International Journal of Bank Marketing.

Modeling the stimulators of the behavioral intention to use mobile entertainment: Does gender really matter?

Alain Yee-Loong Chong, Keng-Boon Ooi, Lai-Ying Leong, 2013, Comput. Hum. Behav..

The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce

Ainin Sulaiman, Lai-Ying Leong, Noor Ismawati Jaafar, 2018, Comput. Hum. Behav..

Social media influencers: An effective marketing approach?

Lai-Ying Leong, K. Ooi, G. Tan, 2023, Journal of Business Research.

An SEM-artificial-neural-network analysis of the relationships between SERVPERF, customer satisfaction and loyalty among low-cost and full-service airline

Keng-Boon Ooi, Lai-Ying Leong, Teck-Soon Hew, 2015, Expert Syst. Appl..

Influence of individual characteristics, perceived usefulness and ease of use on mobile entertainment adoption

Alain Yee-Loong Chong, Keng-Boon Ooi, Lai-Ying Leong, 2011, Int. J. Mob. Commun..

Can competitive advantage be achieved through knowledge management? A case study on SMEs

Keng-Boon Ooi, Lai-Ying Leong, Voon-Hsien Lee, 2016, Expert Syst. Appl..

Predicting actual spending in online group buying - An artificial neural network approach

Garry Wei-Han Tan, Keng-Boon Ooi, Lai-Ying Leong, 2019, Electron. Commer. Res. Appl..

On the way: Hailing a taxi with a smartphone? A hybrid SEM-neural network approach

Garry Wei-Han Tan, Keng-Boon Ooi, Lai-Ying Leong, 2021, Machine Learning with Applications.

Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

Eugene Cheng-Xi Aw, Lai-Ying Leong, Yun-Chia Tang, 2023, Journal of Business Research.

Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda

Lai-Ying Leong, Teck-Soon Hew, K. Ooi, 2023, Internet Research.

The dawning of mobile tourism: what contributes to its system success?

Jun Jie Hew, Voon Hsien Lee, Lai Ying Leong, 2016, Int. J. Mob. Commun..

Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis

Lai-Ying Leong, Jun-Jie Hew, Voon‐Hsien Lee, 2023, Journal of Retailing and Consumer Services.

“To share or not to share?” – A hybrid SEM-ANN-NCA study of the enablers and enhancers for mobile sharing economy

Lai-Ying Leong, Teck-Soon Hew, K. Ooi, 2024, Decision Support Systems.

Influence of gender and English proficiency on Facebook mobile adoption

Keng-Boon Ooi, Lai-Ying Leong, Binshan Lin, 2011, Int. J. Mob. Commun..