Larry Chiagouris

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Customers on the web are not all created equal: the moderating role of internet shopping experience

Larry Chiagouris, I. Ray, Ipshita Ray, 2010 .

The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility

Richard E. Plank, Larry Chiagouris, Mary M. Long, 2008 .

The role of credibility in shaping attitudes toward nonprofit websites

Mary M. Long, Larry Chiagouris, 2006 .

How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?

Colleen P. Kirk, Vishal Lala, Larry Chiagouris, 2015, Journal of Advertising Research.

Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies

Larry Chiagouris, I. Ray, Ipshita Ray, 2009 .

Food-Related Lifestyle: Development of a Cross-Culturally Valid Instrument for Market Surveillance

L. Kahle, Larry Chiagouris, 2014 .

Values, Lifestyles, and Psychographics

L. Kahle, Larry Chiagouris, 1997 .

Change Leaders and New Media

L. Kahle, Larry Chiagouris, 2014 .

The Digital Marketplace: Early Adopters Have Changed

Larry Chiagouris, Paula Girardi, 2018 .

Maslow's Hierarchy and Social Adaptation as Alternative Accounts of Value Structures

L. Kahle, Larry Chiagouris, 2014 .

Beauty is in the Eye of the Tech Manager

Vishal Lala, Larry Chiagouris, 2009, Journal of Advertising Research.

Marketing Functions on the Internet

Larry Chiagouris, Alexis Verniere, 2010 .

Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms

Mary M. Long, Larry Chiagouris, P. Gopalakrishna, 2011 .

Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products

Pradeep Gopalakrishna, Larry Chiagouris, Colleen P. Kirk, 2012 .

An Evaluation of the Effectiveness of Internet Advertising Tools

Iris Mohr, Larry Chiagouris, Larry Chiagouris, 2004 .

Outlining a New Approach to Study Mobile Marketing: Relevancy as a Primary Mediating Construct to Understand Mobile Advertising Effectiveness

Larry Chiagouris, Claudio Schapsis, Larry Chiagouris, 2019, Proceedings of the 2019 5th International Conference on E-business and Mobile Commerce - ICEMC 2019.

Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors

Richard E. Plank, Larry Chiagouris, Larry Chiagouris, 1997 .

Brand trust in an age without trust: expert opinions

Larry Chiagouris, Tara Lantieri, 2009 .

The Market Orientation of Internet Support Companies

Larry Chiagouris, Jose Gonzalez, 2008 .

At 50, the Journal Looks Back… and Ahead

Douglas C. West, Geoffrey Precourt, Larry Chiagouris, 2011, Journal of Advertising Research.

If we Build it will they Stay?: User Generated Content and Website Effectiveness

Michelle A. Williams, Larry Chiagouris, Larry Chiagouris, 2014 .

The New Materialists

L. Kahle, Larry Chiagouris, 2014 .