I. Ray

Customers on the web are not all created equal: the moderating role of internet shopping experience

Larry Chiagouris, I. Ray, Ipshita Ray, 2010 .

Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies

Larry Chiagouris, I. Ray, Ipshita Ray, 2009 .

Emotion and reason in persuasion: Applying the ARI model and the CASC Scale☆

R. Buck, Arjun Chaudhuri, I. Ray, 2004 .

The impact of brand value on firm valuation: The moderating influence of firm type

Colleen P. Kirk, Berry K. Wilson, Berry Wilson, 2013 .