M. Drumwright

发表

A demonstration of anomalies in evaluations of bundling

M. Drumwright, 1992 .

The New Marketing Myopia

N. Smith, M. Drumwright, M. Gentile, 2010 .

HOW ADVERTISING PRACTITIONERS VIEW ETHICS : Moral Muteness, Moral Myopia, and Moral Imagination

Patrick E. Murphy, Minette E. Drumwright, P. Murphy, 2004 .

Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue

Ida E. Berger, Minette E. Drumwright, Peggy Cunningham, 2007 .

Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion

M. Drumwright, 1994 .

Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior

M. Drumwright, Hyunsang Son, Y. Jeon, 2019, Journal of Interactive Marketing.

Engaging consumers and building relationships in social media

Eunice Kim, Minette E. Drumwright, M. Drumwright, 2016 .

Networks of complicity: social networks and sex harassment

M. Drumwright, P. Cunningham, K. Foster, 2019 .

Native Advertising: Is Deception an Asset or a Liability?

M. Drumwright, Jiyoon (Karen) Han, Wongun Goo, 2018, Journal of Media Ethics.

Ethics and Advertising Theory

M. Drumwright, 2012, Advertising Theory.

Company advertising with a social dimension : working paper

M. Drumwright, 1996 .

Consumer emotional intelligence and its effects on responses to transgressions

Yongjun Sung, M. Drumwright, Hongmin Ahn, 2015, Marketing Letters.

Behavioral Ethics and Teaching Ethical Decision Making

Robert A. Prentice, Minette E. Drumwright, Cara Biasucci, 2015 .

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

Donald R. Lichtenstein, Minette E. Drumwright, D. Lichtenstein, 2004 .

‘Where I come from’ determines, ‘how I construe my future’: the fit effect of culture, temporal distance, and construal level

Dong Hoo Kim, Yongjun Sung, M. Drumwright, 2018 .

Scaling Social Impact through Branding Social Causes

M. Drumwright, M. Duchicela, 2010 .

Social Alliances: Company/Nonprofit Collaboration

Ida E. Berger, M. Drumwright, F. Lagarde, 1999 .

Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors

Seung-Chul Yoo, Jorge F. Peña, Minette E. Drumwright, 2015, Comput. Hum. Behav..

Identity, identification, and relationship through social alliances

Ida E. Berger, Minette E. Drumwright, Peggy Cunningham, 2006 .

"OK, Google, why do I use you?" Motivations, post-consumption evaluations, and perceptions of voice AI assistants

Minette E. Drumwright, Tae Rang Choi, M. Drumwright, 2021, Telematics Informatics.

Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa

M. Drumwright, Sara Kamal, 2016 .

Company Advertising with a Social Dimension: The Role of Noneconomic Criteria

Minette E. Drumwright, M. Drumwright, 1996 .

Unethical Newsroom Behavior: Paradoxes and a Perfect Storm

M. Drumwright, P. Cunningham, 2020, Journalism Practice.

Consumer emotional intelligence and its effects on responses to transgressions

Yongjun Sung, M. Drumwright, Hongmin Ahn, 2016 .

Hypocrisy Induction in Advertising

M. Drumwright, Yuhosua Ryoo, Sukki Yoon, 2022, Journal of Advertising.

Augmented reality and nonprofit marketing during the COVID ‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes

M. Drumwright, Seung-Chul Yoo, Diana Pişcărac, 2023, Nonprofit Management and Leadership.

The Impact of Stereoscopic Three-Dimensional (3-D) Advertising

Vincent Cicchirillo, Mark Yi-Cheon Yim, Minette E. Drumwright, 2012 .

Nonprofit fundraising with virtual reality

Seung-Chul Yoo, Minette E. Drumwright, M. Drumwright, 2018 .

From the black box to the glass box: Using unsupervised and supervised learning processes to predict user engagement for the airline companies

M. Drumwright, Hyunsang Son, Jisoo Ahn, 2023, International Journal of Information Management Data Insights.

The Current State of Advertising Ethics: Industry and Academic Perspectives

P. Murphy, M. Drumwright, 2009 .

PR Professionals as Organizational Conscience

M. Drumwright, Marlene S. Neill, 2012 .

Social Alliances: Company/Nonprofit Collaboration

Ida E. Berger, Minette E. Drumwright, Peggy Cunningham, 2004 .

Socially responsible organizational buying

Minette E. Drumwright, M. Drumwright, 1992 .

Hybrid happening: Organizational reputations in corporate crises

M. Drumwright, So Young Lee, Esther Rachel Lim, 2018, Public Relations Review.

Corporate Societal Marketing

P. Murphy, M. Drumwright, 2001 .