Raisa Yakimova

发表

The role of staff engagement in facilitating staff-led value co-creation

B. Merrilees, Dale Miller, Raisa Yakimova, 2017 .

Engaging Internal Stakeholders: Revitalizing Community Organizations Through Rebranding

B. Merrilees, Dale Miller, Raisa Yakimova, 2016 .

Formal control influence on franchisee trust and brand-supportive behavior within franchise networks

Martin D. Owens, Raisa Yakimova, J. Sydow, 2019, Industrial Marketing Management.

Brand champion behaviour: Its role in corporate branding

F. Mavondo, Raisa Yakimova, S. Freeman, 2017 .

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

B. Merrilees, Dale Miller, Raisa Yakimova, 2014 .

Volunteer Retention Motives and Determinants across the Volunteer Lifecycle

B. Merrilees, Dale Miller, Raisa Yakimova, 2020, Journal of Nonprofit & Public Sector Marketing.

The ‘visible hand’ behind cooperation in franchising: A model of franchisor practices that influence cooperation within social networks

Martin D. Owens, Raisa Yakimova, S. Freeman, 2021 .

The brand-supportive firm: An exploration of organisational drivers of brand updating

Michael Beverland, Raisa Yakimova, M. Beverland, 2005 .

Brand repositioning capabilities: enablers of ongoing brand management

Raisa Yakimova, M. Beverland, 2004 .

Brand champion behaviour: Its role in corporate branding

F. Mavondo, Raisa Yakimova, S. Freeman, 2017, Journal of Brand Management.

Building brands through internal stakeholder engagement and co-creation

B. Merrilees, Dale Miller, Raisa Yakimova, 2021, Journal of Product & Brand Management.

Implementing A Customer Orientation In An Industrial Context

Raisa Yakimova, 2005 .

Branding the business marketing offer: exploring brand attributes in business markets

Julie Napoli, Michael Beverland, Raisa Yakimova, 2007 .