Yi Zou

A Relational View of Individual Participation in Online Communities of Practice : An Integrative Literature Review Completed Research Paper

Yi Zou, 2015 .

New marketing strategies for online group-buying business from a social interaction theory perspective

Yi Zou, Lu Jiang, Yu Huang, 2022, Frontiers in Psychology.

When do Online User-Generated Reviews Really Matter? A Self-Validation Analysis

Yi Zou, Yi Zou, 2014, PACIS.

Information Overload in using Content Management Systems: Causes and Consequences

Jane Webster, Yi Zou, J. Webster, 2014, PACIS.

Wanted! Investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service

J. Bloemer, Sandra Streukens, Allard C. R. van Riel, 2023, Journal of Business Research.

A Relational View of Individual Participation in Online Communities of Practice: An Integrative Literature Review

Yi Zou, Yi Zou, 2015, ICIS.