D. Chang

发表

Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea

Seong-Do Cho, D. Chang, 2008 .

Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses

R. D. Buzzell, L. Phillips, D. Chang, 1983 .

A model of consumer information search and online network externalities

Dae Ryun Chang, D. Chang, Yong Seok Sohn, 2002 .

Organizational memory influences new product success

Dae Ryun Chang, D. Chang, Ha-Yun Cho, 2008 .

Global Quality Management: A Research Focus*

Dae Ryun Chang, Kee Young Kim, D. Chang, 1995 .

A study on the rating of import sources for industrial products in a newly industrializing country: The case of South Korea

D. Chang, Ik-Tae Kim, Ik－Tae Kim, 1995 .

The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market

D. Chang, Se-Bum Park, 2013 .

Modeling inter-category dynamics for multi-generation technological products

Dae Ryun Chang, Allan D. Shocker, Namwoon Kim, 1996 .

A study on the dynamics between the moral reasoning process and celebrity image and their impact on consumers’ support for celebrity comebacks after a transgression

Sabine A. Einwiller, Sabine Einwiller, D. Chang, 2020 .

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

V. Srinivasan, Chan Su Park, Dae Ryun Chang, 2005, Manag. Sci..

Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry

Dae Ryun Chang, Allan D. Shocker, Namwoon Kim, 2000 .

It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion

D. Chang, Kyoungmi Lee, Heeyoung Yoon, 2014 .

Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses:

R. D. Buzzell, L. Phillips, D. Chang, 1983 .

Using Films to Achieve Diversity Goals in Marketing Education

D. Chang, 2020, Journal of Marketing Education.

Korea as a Comparative Business Marketing System: Review and Prospects

D. Chang, Sungmin Ryu, K. Lee, 2014 .

A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises

D. Chang, Qurie Kim, 2022, Journal of Business Research.

Global Construction and Asian Workers: Expansion of TNCs in Asia and Implications for Labour

D. Chang, 2008 .

The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility

D. Chang, Myungwoo Nam, Hosun Lee, 2018, Psychology & Marketing.

An Extended Framework of Adjusting Channel Strategies in Industrial Markets

Minhi Hahn, D. Chang, 1992 .

Consumer Response to Coupon Advertising

Minhi Hahn, D. Chang, Ik－Tae Kim, 1995 .