Soonkwan Hong

发表

Organizational citizenship behaviour (OCB), TQM and performance at the maquiladora

Joo-Youn Jung, Soonkwan Hong, 2008 .

The effect of organizational culture stemming from national culture towards quality management deployment

Joo-Youn Jung, Xuemei Su, Soonkwan Hong, 2008 .

Invested loyalty: the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution

Soonkwan Hong, Soonkwan Hong, Yong J. Wang, 2011 .

Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks

Kevin W. Cruthirds, Soonkwan Hong, Yong J. Wang, 2011 .

The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience

Soonkwan Hong, Yong Jian Wang, Soonkwan Hong, 2008 .

Organizational Security Norms in the Banking Industry: The United States vs. South Korea

S. Goel, Soonkwan Hong, Hwee-Joo Kam, 2015 .

Orientalism, Resistance or Global Harmony? Entangled Strands in the film Isle of Dogs

Soonkwan Hong, 2019 .

Enrollment of space into the network of sustainability

Soonkwan Hong, Handan Vicdan, 2018 .

Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers

Soonkwan Hong, Wided Batat, Ebru Ulusoy, 2017 .

Consuming the Korean: memetic kitschization of unorthodox aesthetics in Gangnam Style

Soonkwan Hong, Chang-ho Kim, 2016 .

A Broadened Model of Goal-Directed Behavior: Incorporating the Conative Force into Consumer Research

Soonkwan Hong, Yong J. Wang, Jie Wei, 2010 .

When Relationship Marketing Collides With Technology

Soonkwan Hong, Yong J. Wang, 2009 .

Contextual Factors in the Appearance of Consumer Robots: Exploratory Assessment of Perceived Anxiety Toward Humanlike Consumer Robots

Adesegun Oyedele, Soonkwan Hong, Michael S. Minor, 2007, Cyberpsychology Behav. Soc. Netw..

Euny Hong, The Birth of Korean Cool (2014)

Soonkwan Hong, 2016 .

Beautiful beyond Useful? The Role of Web Aesthetics

Hao Lou, Soonkwan Hong, Yong J. Wang, 2010, J. Comput. Inf. Syst..

New paths in researching “alternative” consumption and well-being in marketing: alternative food consumption / Alternative food consumption: What is “alternative”? / Rethinking “literacy” in the adoption of AFC / Social class dynamics in AFC

Soonkwan Hong, Wided Batat, Ebru Ulusoy, 2016 .

Surfing the Korean wave: A postcolonial critique of the mythologized middlebrow consumer culture in Asia

Soonkwan Hong, Chang-ho Kim, 2013 .

Re-imagining the utopian: Transformation of a sustainable lifestyle in ecovillages

Soonkwan Hong, Soonkwan Hong, Handan Vicdan, 2016 .

Skating Dialectics and Flipping Genealogy

Soonkwan Hong, 2011 .

Commodify Thyself: Neither Myspace® Nor Your Space But a Space For Mass-Objectification of Subjects

Soonkwan Hong, 2009 .

Food prosumption technologies: A symbiotic lens for a degrowth transition

Jack S. Tillotson, Soonkwan Hong, A. Ekici, 2023, Marketing Theory.

The Entropy of Symbolic Consumption: Demand Side Market Failure and the Counterproposals

Soonkwan Hong, 2008 .

Transcendence up for sale: cracking the onto-existential codes for Übermensch

Soonkwan Hong, 2023, Consumption Markets & Culture.