Dawn Dobni

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A marketing‐relevant framework for understanding service worker productivity

Dawn Dobni, 2004 .

Promoting Employee Service Behaviour: The Role of Perceptions of Human Resource Management Practices and Service Culture

Gedaliahu H. Harel, Dawn Dobni, Wilfred J. Zerbe, 2009 .

Organizational Values: The Inside View of Service Productivity

Dawn Dobni, J. R. Brent Ritchie, Dawn Dobni, 2000 .

In Search of Brand Image: a Foundation Analysis

G. Zinkhan, Dawn Dobni, 1990 .

Entertainment Value: The Concept and Its Dimensions

Dawn Dobni, 2007 .

Behavioral approaches to marketing strategy implementation

G. Luffman, Dawn Dobni, Brooke Dobni, 2001 .

Enhancing service personnel effectiveness through the use of behavioral repertoires

Dawn Dobni, W. Zerbe, J. Ritchie, 1997 .

Patterns of B2B e-commerce usage in SMEs

Ismail Sila, Dawn Dobni, Dawn Dobni, 2012, Ind. Manag. Data Syst..

Leisure as Marketing: The Nature and Experience of “Business Leisure”

Dawn Dobni, 2012 .

Is Managerial Work in the Public and Private Sectors Really “Different”? A Comparative Study of Managerial Work Activities

Dawn Dobni, B. Johnson, 2016 .

Stock Market Image: The Good, the Bad, and the Ugly

Dawn Dobni, Marie D. Racine, 2015 .

Promoting Statistical Intelligence in Marketing Research Students: Best Practice Ideas

Dawn Dobni, Graham Links, 2008 .