Jiaxun He

发表

Does continuity matter? Developing a new long-term orientation structure in a cross-cultural context: A study on supply chain relationships

Jiaxun He, Li Sun, 2020 .

The Relationship between Gratifications from Social Networking Site Use and Adolescents’ Brand Interactions

J. M. Barrutia, C. Echebarria, Jiaxun He, 2017 .

The Impact of Brand Transposition Strategies and Firm Type on Consumer Ratings of Brand: An Analytical Study of Cosmetic Brands

Jiaxun He, Ying Zhu, Yong J. Wang, 2020 .

The Intellectual Structure in Brands and Branding Research: A Scientometric Analysis

Jiaxun He, C. Wang, 2014 .

Brand management and consumer experience in emerging markets: directions for future research

Jiaxun He, C. Wang, B. Barnes, 2017 .

How global brands incorporating local cultural elements increase consumer purchase likelihood: An empirical study in China

Jiaxun He, C. Wang, 2017 .

Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world

Jiaxun He, Fan Zhang, 2022, European Journal of Marketing.

Building the connection between nation and commercial brand: an integrative review and future research directions

Jiaxun He, C. Wang, Yi Wu, 2020 .

Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China

Jiaxun He, C. Wang, 2015 .

How brand concepts represented as human values promote evaluation

Jiaxun He, Yuanyuan Cai, Yi Wu, 2019, Asia Pacific Journal of Marketing and Logistics.

Influences of two modes of intergenerational communication on brand equity

Jiaxun He, Guangzhi Zhao, Yuanyuan Cai, 2015 .

The implicit measurement of destination image: The application of Implicit Association Tests

Yingkang Gu, Jiaxun He, Jiaxun He, 2012 .

How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China

Jiaxun He, Shuang Zhang, 2022, Journal of Business Research.

Shanghai adolescents’ brand interactions on the Chinese Social Networking Site Qzone: A Uses and Gratifications Approach

Jose M. Barrutia, Carmen Echebarria, Vanessa Apaolaza, 2015 .

The effect of gratifications derived from use of the social networking site Qzone on Chinese adolescents' positive mood

Vanessa Apaolaza, Patrick Hartmann, Jiaxun He, 2014, Comput. Hum. Behav..

Brand Management in Emerging Markets: Theories and Practices

Jiaxun He, C. Wang, 2014 .

Influence of interfirm brand values congruence on relationship qualities in B2B contexts

Jiaxun He, Haiyang Huang, Wanying Wu, 2018, Industrial Marketing Management.

Consumer-brand relationship in the context of Chinese culture: A theoretical construct and empirical study

Jiaxun He, Taihong Lu, 2009 .

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

K. Heine, Jiaxun He, G. Atwal, 2019, Australasian Marketing Journal.

The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection

Jiaxun He, Jiaye Ge, 2022, International Marketing Review.

When face meets globalization

Jiaxun He, Haiyang Huang, 2019, International Marketing Review.

Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?

C. Echebarria, Jiaxun He, Patrick Hartmann, 2014 .

Small sample-oriented case-based kernel predictive modeling and its economic forecasting applications under n-splits-k-times hold-out assessment

Hui Li, Jie Sun, Jiaxun He, 2013 .

Sincerity, excitement and sophistication: The different effects of perceived brand personality on brand extension evaluation

Jiaxun He, 2012 .

Ethical leadership and workplace behavior in the education sector: The implications of employees' ethical work behavior

Jiaxun He, Fakhra Yasmin, Fengrui Guo, 2023, Frontiers in Psychology.

Trust and Commitment: Attitudes towards a Time-Honored Brand across Generations

Jiaxun He, 2014 .

Guest editorial: Global branding management in a rapidly changing environment

Jiaxun He, C. Wang, 2023, International Marketing Review.