M. Farah

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Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness

M. Farah, Z. Ramadan, 2020 .

Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations

M. Farah, 2017 .

From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands

M. Farah, Mona Mrad, Stephanie S Haddad, 2019, Journal of Brand Management.

Mobile-banking adoption: empirical evidence from the banking sector in Pakistan

Maya F. Farah, M. Farah, Muhammad Junaid Shahid Hasni, 2018, International Journal of Bank Marketing.

The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing

M. Farah, Z. Ramadan, Dana H. Harb, 2019, Journal of Retailing and Consumer Services.

Lean management adoption level in middle eastern manufacturing facilities

M. Farah, Raed El-Khalil, 2013 .

Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns

M. Farah, Z. Ramadan, 2017 .

Consumer perception of Halal products

M. Farah, 2020 .

The Advent of the Voice Moment of Truth: The Case of Amazon’s Alexa

M. Farah, Z. Ramadan, Hadi Audi, 2019, Advances in National Brand and Private Label Marketing.

An Expectancy-Value Approach to the Study of Beliefs Underlying Consumer Boycott Intention

M. Farah, 2014 .

Handle with Care: Adoption of Drone Delivery Services

M. Farah, Z. Ramadan, Mona Mrad, 2020 .

The examination of the potential of self-service technology devices in the Lebanese market

M. Farah, Z. Ramadan, L. Shatila, 2020 .

The Pokémonisation of the first moment of truth

M. Farah, Z. Ramadan, 2017, Int. J. Web Based Communities.

Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities

M. Farah, Lamis El Samad, 2015 .

The Effects of Religion and Religiosity on Advertisement Assessment among Lebanese Consumers

M. Farah, Lamis El Samad, 2014 .

Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market

M. Farah, Z. Ramadan, Danielle Kassab, 2019, Journal of Retailing and Consumer Services.

An adapted TPB approach to consumers’ acceptance of service-delivery drones

Zahy Ramadan, Maya F. Farah, Mona Mrad, 2017, Technol. Anal. Strateg. Manag..

Consumer ethnocentrism and consumer animosity: A literature review

M. Farah, Nour I. Mehdi, 2021 .

Exploring consumer boycott intelligence using a socio-cognitive approach

Maya F. Farah, M. Farah, Andrew Newman, 2010 .

What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context

M. Farah, Z. Ramadan, A. Mahdi, 2022, Journal of Consumer Marketing.

A Comparison of the Influence of Personal and Cultural Values on the Consumption of Luxury Goods across Arab Regions: Levant versus Gulf

M. Farah, Rayan S. Fawaz, 2016 .

WhatsApp communication service: a controversial tool for luxury brands

M. Farah, Mona Mrad, Nour I. Mehdi, 2022, Qualitative Market Research: An International Journal.

From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands

M. Farah, Mona Mrad, Stephanie S Haddad, 2018, Journal of Brand Management.

The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan

M. Farah, Muhammad Junaid Shahid Hasni, Ifraaz Adeel, 2021, Journal of Tourism Futures.

From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs

M. Farah, Z. Ramadan, Lea El Essrawi, 2020, Psychology & Marketing.

The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment

M. Farah, I. Abosag, 2014 .

Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior

M. Farah, Z. Ramadan, Rana Bou Saada, 2021 .

Global Brand Image: The Influence of Consumer Religiously Motivated Boycott

M. Farah, I. Abosag, 2011 .

The effect of e-retailers innovations on shoppers impulsiveness and addiction in web-based communities: The case of Amazons Prime Now

M. Farah, Z. Ramadan, Shireen Daouk, 2019, International Journal of Web Based Communities.

Typology of e-commerce shoppers: the case of COVID-19

M. Farah, Z. Ramadan, I. Abosag, 2023, Qualitative Market Research: An International Journal.

The transformative role of firm information transparency in triggering retail investor's perceived financial well-being

M. Farah, Muhammad Junaid Shahid Hasni, Muhammad Naveed, 2021 .

Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study

Maya F. Farah, M. Farah, 2017 .

Typology of social media followers: the case of luxury brands

Zahy Ramadan, Maya F. Farah, M. Farah, 2018 .

Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?

M. Farah, Z. Ramadan, Norma Al Rahbany, 2023, Qualitative Market Research: An International Journal.

Satisfying the online food crave: The case of online food aggregators

M. Farah, Z. Ramadan, Jana Kanso, 2021, International Journal of Consumer Studies.

Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility

M. Farah, M. Shahzad, 2020 .

An Assessment of Advertisements for Controversial Products in Lebanon: The Influence of Gender

M. Farah, Lamis El Samad, 2015 .

The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now

Maya F. Farah, Zahy B. Ramadan, Shireen Daouk, 2019, Int. J. Web Based Communities.