J. A. García

Internal branding at university: Do tenure and job security matter?

Marta Retamosa, Ángel Millán, J. A. García, 2020, 6th International Conference on Higher Education Advances (HEAd'20).

Film-induced tourism: A latent class segmentation based on satisfaction and future intentions

Estrella Díaz, Ángel Millán, J. A. García, 2016 .

Segmentation of consumers based on awareness, attitudes and use of sustainability labels in the purchase of commonly used products

J. A. García, A. Lanero, J. Vázquez, 2023, Sustainable Production and Consumption.

The journey towards finding your favourite university. A segmentation study based on selection criteria

Marta Retamosa, Ángel Millán, J. A. García, 2022, Journal of Marketing for Higher Education.