Daniela Langaro

发表

Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship

P. Rita, Daniela Langaro, Maria de Fátima Salgueiro, 2019, Journal of Creative Communications.

Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude

Paulo Rita, Daniela Langaro, P. Rita, 2018 .

The Influence of Social Media Communication on Consumer's Attitudes and Behavioral Intentions Concerning Brand-Sponsored Events

Daniela Langaro, Bruno Schivinski, Christina M. Shaw, 2019, Event Management.

Users' brand page participation: a new construct to measure participation on social networking sites

P. Rita, Daniela Langaro, M. Salgueiro, 2019, International Journal of Internet Marketing and Advertising.

Exploring a New Form of Interaction in the Match Day: Virtual Reality Technologies among Fans of Soccer

Daniela Langaro, Sandra Maria Correia Loureiro, Pedro Oliveira, 2022, Journal of Promotion Management.

ARE NEW DIGITAL INFLUENCERS RUINING YOUR BUSINESS? THE EFFECTS OF NEGATIVE WORD-OF-MOUTH INITIATED BY SOCIAL MEDIA NEW INFLUENCERS IN FASHION ON CONSUMERS´ INTENTIONS TO PURCHASE AND RECOMMEND THE BRAND

Daniela Langaro, S. Loureiro, A. Paula, 2019, Global Fashion Management Conference.

In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content

Daniela Langaro, S. Loureiro, Bruno Schivinski, 2022, Journal of Marketing Communications.

IS APOLOGY THE BEST STRATEGY TO MITIGATE ONLINE FIRESTORMS IN SOCIAL MEDIA?

Daniela Langaro, S. Loureiro, Helder Neves, 2020, Global Fashion Management Conference.

When Consumers' Complaints Fall Into Public Domain

Daniela Langaro, S. Loureiro, A. Soares, 2019 .

STORYMAKING: AN INVESTIGATION ON THE PROCESS OF CO-CREATED BRAND STORYTELLING IN THE SPORTING GOODS INDUSTRY

Daniela Langaro, S. Loureiro, Charlotte Hackenberger, 2019, Global Fashion Management Conference.

Social media brand engagement in the context of collaborative consumption: the case of AIRBNB

Daniela Langaro, Bruno Schivinski, T. Fernandes, 2020, Journal of Brand Management.

Internet of things and consumer engagement on retail: state-of-the-art and future directions

Daniela Langaro, S. Loureiro, Samson Ajayi, 2022, EuroMed Journal of Business.

Understanding the use of Virtual Reality in Marketing: A text mining-based review

Sandra Maria Correia Loureiro, Sara Eloy, João Guerreiro, 2019, Journal of Business Research.

Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

Daniela Langaro, Colin Jevons, Nebojsa Davcik, 2021 .

The Impact of Nostalgia and Probability Markers on the Effectiveness of Advertising Creative Strategies

Daniela Langaro, S. Loureiro, Miguel Lobato Contreiras, 2020, Journal of Promotion Management.