J. Pina

发表

Effects of customer perceptions in multichannel retail banking

Rafael Bravo, Eva Martínez, J. Pina, 2019, International Journal of Bank Marketing.

Analysing teamwork in higher education: an empirical study on the antecedents and consequences of team cohesiveness

Rafael Bravo, J. Pina, Sara Catalán, 2019 .

Brand extension feedback: The role of advertising

Eva Martínez, J. Pina, Teresa Montaner, 2009 .

The role of bank image for customers versus non‐customers

Rafael Bravo, J. Pina, Teresa Montaner, 2009 .

The negative impact of brand extensions on parent brand image

Eva Martínez, Eva Martínez, J. Pina, 2003 .

Downscale extensions: Consumer evaluation and feedback effects

Rafael Bravo, J. Pina, F. D. Riley, 2013 .

Expansion strategies for online brands going offline

Rafael Bravo, J. Pina, N. Iversen, 2011 .

Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway

Eva Martínez, Eva Martínez, J. Pina, 2010 .

Influence of Corporate Image on Brand Extensions: A Model Applied to the Service Sector

Eva Martínez, Eva Martínez, J. Pina, 2005 .

Types of marketing: fad or a necessity?

J. Pina, 2019, European Business Review.

Online Brand Expansion Towards the Offline Setting: Which Way to Go?

Leif E. Hem, Rafael Bravo, J. Pina, 2014 .

Intergenerational differences in customer engagement behaviours: An analysis of social tourism websites

Rafael Bravo, J. Pina, Sara Catalán, 2020, International Journal of Tourism Research.

Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities

Rafael Bravo, J. Pina, Jorge Matute, 2011, Journal of Business Ethics.

Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom

Jorge Matute, Rafael Bravo, L. de Chernatony, 2013 .

Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities

Jorge Matute, Rafael Bravo, Rafael Bravo, 2011, Journal of Business Ethics.

Corporate brand image in retail banking: development and validation of a scale

Rafael Bravo, J. Pina, Teresa Montaner, 2010 .

Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach

Wendy Lomax, Francesca Dall'Olmo Riley, W. Lomax, 2013 .

Consumer responses to brand extensions: a comprehensive model

Eva Martínez, Eva Martínez, J. Pina, 2010 .

The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector

Rafael Bravo, J. Pina, Jorge Matute-Vallejo, 2011 .

From Online to Offline Through Brand Extensions and Alliances

Rafael Bravo, José Miguel Pina, Leif E. Hem, 2012, Int. J. E Bus. Res..

The role of perceived value in vertical brand extensions of luxury and premium brands

Rafael Bravo, J. Pina, Francesca Dall’Olmo Riley, 2015 .

Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction

Rafael Bravo, J. Pina, Jorge Matute, 2016 .

Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction

Rafael Bravo, J. Pina, Jorge Matute, 2015, Service Business.

Extending the brand: controllable drivers of feedback effects

J. Pina, Teresa Montaner, 2009 .

Introducing the discussant role to stimulate debate in the classroom: effects on interactivity, learning outcomes, satisfaction and attitudes

Carlos Orús, José Miguel Pina, Carlos Orús, 2019 .

Corporate identity management and employees’ responses

Rafael Bravo, J. Pina, Jorge Matute, 2017 .

Communicating Spanish Banks' Identity: the Role of Websites

Rafael Bravo, Jorge Matute-Vallejo, José Miguel Pina, 2012, Online Inf. Rev..

Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom

L. de Chernatony, Rafael Bravo, J. Pina, 2012, Journal of Brand Management.

Effects of service experience on customer responses to a hotel chain

Rafael Bravo, Eva Martínez, J. Pina, 2019, International Journal of Contemporary Hospitality Management.

Gamification in tourism and hospitality review platforms: How to R.A.M.P. up users’ motivation to create content

Rafael Bravo, J. Pina, Sara Catalán, 2021, International Journal of Hospitality Management.

The effect of service brand extensions on corporate image: An empirical model

Leslie de Chernatony, Eva Martínez, L. Chernatony, 2006 .

The Effect Of Promotion Type And Benefit Congruency On Brand Image

Teresa Montaner, J. Pina, Teresa Montaner, 2011 .

The influence of personality on learning outcomes and attitudes: The case of discussants in the classroom

Carlos Orús, Julio Jiménez-Martínez, A. Pérez-Rueda, 2023, The International Journal of Management Education.

Effects of internal brand knowledge dissemination on the employee

Rafael Bravo, J. Pina, Beatriz Tirado, 2021, International Journal of Bank Marketing.

Corporate brand image of financial institutions: a consumer approach

Rafael Bravo, J. Pina, Teresa Montaner, 2012 .

Step-down vertical brand extensions of luxury and prestige car brands: exploratory results

Rafael Bravo, J. Pina, F. D. Riley, 2011 .

Understanding how customers engage with social tourism websites

Rafael Bravo, J. Pina, Sara Catalán, 2021 .