Ashutosh Patil

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Long‐Term Oriented Marketing Relationships and Ethical Conduct in Outsourcing Sector

Gibson C. Ndubisi, N. Malhotra, N. Ndubisi, 2016 .

Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations

N. Malhotra, A. Jain, C. Pinson, 2010 .

Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It

Naresh K. Malhotra, Ashutosh Patil, N. Malhotra, 2017 .

Alternative Techniques for Assessing Common Method Variance

N. Malhotra, Ashutosh Patil, T. Schaller, 2015 .

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Andrew T. Crecelius, L. Scheer, Ashutosh Patil, 2019, Journal of Marketing Research.

Hunting for new customers: Assessing the drivers of effective salesperson prospecting and conversion

Andrew T. Crecelius, S. Gopalakrishna, Ashutosh Patil, 2022, Journal of Business Research.

Consumer behavior : information processing and decision making

Naresh K. Malhotra, Richard P. Bagozzi, Jagdish N. Sheth, 2011 .

An empirical investigation of unique traits of retailing industry in emerging economies: The perspective of consumer-packaged goods manufacturers

Sharad Borle, Ashutosh Patil, Siddharth S. Singh, 2022, Journal of Business Research.

Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research

Naresh K. Malhotra, Sung S. Kim, Ashutosh Patil, 2006, Manag. Sci..

Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme

D. Jain, Sharad Borle, Ashutosh Patil, 2016 .

Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme

D. Jain, Sharad Borle, Ashutosh Patil, 2015, Customer Needs and Solutions.

How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth

Niladri B. Syam, Ashutosh Patil, 2018 .