Tatiana Anisimova

发表

Aligning Company and Dealer Perspectives in Corporate Branding: Implications for Dealer Satisfaction and Commitment

F. Mavondo, Tatiana Anisimova, 2014 .

Benchmarking desired corporate brand image in relation to stakeholders: a managerial perspective

Tatiana Anisimova, 2014 .

The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty

Tatiana Anisimova, 2007 .

Integrating Multiple Factors Affecting Consumer Behavior Toward Organic Foods: The Role of Healthism, Hedonism, and Trust in Consumer Purchase Intentions of Organic Foods

Tatiana Anisimova, Tatiana Anisimova, 2016 .

Marketing Communications for Organic Products: development and validation of two models leading to purchase intent

Tatiana Anisimova, D. Pearson, P. Sultan, 2013 .

Evaluating the impact of corporate brand on consumer satisfaction

Tatiana Anisimova, 2013 .

Controlled and uncontrolled communication stimuli and organic food purchases: The mediating role of perceived communication clarity, perceived health benefits, and trust

F. Mavondo, Tatiana Anisimova, Jan F. Weiss, 2019 .

The performance implications of company-salesperson corporate brand misalignment

F. Mavondo, Tatiana Anisimova, 2010 .

The innovation and performance effects of well-designed environmental regulation: evidence from Sweden

Tatiana Anisimova, Jan F. Weiss, 2019 .

Corporate brand: The company-customer misalignment and its performance implications

Tatiana Anisimova, 2010 .

Promoting digital media literacy through magazines

Tatiana Anisimova, S. Rickard, 2013 .

Toward a better understanding of the attitude–behavior gap in organic food conative loyalty: a moderation and moderated mediation analysis

Tatiana Anisimova, Jan F. Weiss, 2022, Asia Pacific Journal of Marketing and Logistics.

Well-designed environmental regulation and firm performance: Swedish evidence on the Porter hypothesis and the effect of regulatory time strategies

Tatiana Anisimova, Andreas Stephan, Jan F. Weiss, 2019 .

Toward a better understanding of the attitude – behavior gap in organic food conative loyalty: a moderation and moderated mediation analysis behavior gap in organic food

Tatiana Anisimova, 2022 .

Self-regulation and goal-directed behavior: A systematic literature review, public policy recommendations, and research agenda

D. Vrontis, Tatiana Anisimova, Soniya Billore, 2023, Journal of Business Research.

The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis

F. Mavondo, Tatiana Anisimova, Jan F. Weiss, 2019, Journal of Consumer Marketing.

Instrumentalizing Historical Epochs to Leverage Competitive Brand Advantage: The Case of Russian Heritage-Based Brands

Tatiana Anisimova, 2020 .

Panic buying research: A systematic literature review and future research agenda

Tatiana Anisimova, Soniya Billore, 2021, International Journal of Consumer Studies.

The translation of entrepreneurial intention into start-up behaviour: The moderating role of regional social capital

Tatiana Anisimova, Galina Shirokova, Jan F. Weiss, 2019, International Small Business Journal: Researching Entrepreneurship.

Brand communication using symbolic brand values: implications for consumer satisfaction and loyalty

Tatiana Anisimova, 2015 .

The Role of Brand Communications in Consumer Purchases of Organic Foods: A Research Framework

Tatiana Anisimova, P. Sultan, 2014 .

Aligning Corporate Brand Perceptions: Does it Matter?

F. Mavondo, Tatiana Anisimova, 2008 .

Putting Entrepreneurial Intentions Into Context: Regional Institutions and the Intention-Behavior Link

Lucio Cassia, T. Minola, Tatiana Anisimova, 2019, SSRN Electronic Journal.

Organic food: exploring purchase frequency to explain consumer behaviour.

Parves Sultan, Joanna Henryks, David Pearson, 2013 .

The entrepreneurial gender gap: The role of in-group support and national embeddedness values in young women’s entrepreneurship

S. Durst, Tatiana Anisimova, Galina Shirokova, 2023, International Small Business Journal: Researching Entrepreneurship.

Panic buying research: A systematic literature review and future research agenda

Tatiana Anisimova, Soniya Billore, 2022, International Journal of Consumer Studies.

Are Organic Food Labels Inadequate? Evidence from Consumers in Australia

Parves Sultan, Joanna Henryks, David Pearson, 2015 .

Tatiana Anisimova, Tomas Müllern, T. Plachkova, 2014 .

The effects of corporate brand symbolism on consumer satisfaction and loyalty

Tatiana Anisimova, 2016 .