Ying Hua

发表

Measuring sense of belonging among employees working at a corporate campus

Ying Hua, Ruchika Jaitli, Ying Hua, 2013 .

A Survey of the Intercultural Sensitivity of English Majors in Nationality University of China

Ying Hua, 2020 .

From Gendered Staff to Diversified Participatory Composition:A Shift in Community Building of Urban China

Ying Hua, 2014 .

Emotional Branding of China’s State-Owned Enterprises on Sina Weibo

Ying Hua, 2021, Journal of Critical Studies in Language and Literature.

Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective

Ying Hua, Jose Benitez, Dongyi Wang, 2023, Journal of Business Research.

From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community

Ying Hua, Miao-miao Li, Junxuan Zhu, 2021, Sustainability.

The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading

Xusen Cheng, Yu Gu, Ying Hua, 2021, Inf. Manag..

To reward or develop identification in online brand communities: evidence from emerging markets†

Ying Hua, Yonggui Wang, Shuang Ma, 2017, Inf. Technol. Dev..

Monetary Rewards, Intrinsic Motivators, and Work Engagement in the IT-Enabled Sharing Economy: A Mixed-Methods Investigation of Internet Taxi Drivers

Ying Hua, Xusen Cheng, Tingting Hou, 2020, Decis. Sci..

Reverse transfer of innovation and subsidiary power: A moderated mediation model

Yonggui Wang, Ying Hua, Na Wang, 2019, Journal of Business Research.

Exploring How Blockchain Impacts Loyalty Program Participation Behaviors: An Exploratory Case Study

Ying Hua, Lu Wang, Jing Wang, 2019, HICSS.

EFL Teachers’ Professional Identity in Technological Universities of China: A Mixed Methods Study

Ying Hua, 2020 .

Integrating Social Presence With Social Learning to Promote Purchase Intention: Based on Social Cognitive Theory

Ying Hua, Miao-miao Li, 2022, Frontiers in Psychology.

Proposing Customers Economic Value or Relational Value? A Study of Two Stages of the Crowdfunding Project

Yonggui Wang, Dahui Li, Ying Hua, 2020, Decis. Sci..

What leads to value co-creation in reward-based crowdfunding? A person-environment fit perspective

Xusen Cheng, Ying Hua, Wenping Zhang, 2021 .

Study on Driving Forces of UGC Adoption Behavior in Service Industry: A Platform Feature Based Model

Jin Chen, Ying Hua, Yonggui Wang, 2014, I3E.

Measurement and analysis of corporate operating vitality in the age of digital business models

Ying Hua, Zhao Zhang, Junxuan Zhu, 2020, Applied Economics Letters.

A Correlation Study on the Cross-Cultural Pragmatic Competence and Sensitivity of English Majors in an Ethnic University

Ying Hua, Jianchao Hong, 2022 .