Hanna Kim

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Investigation of the relationship between service values and loyalty behaviors under high commitment

Won-Moo Hur, Won‐Moo Hur, Hyun Kyung Kim, 2013 .

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

Won-Moo Hur, Won‐Moo Hur, Hanna Kim, 2015 .

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Won-Moo Hur, Won‐Moo Hur, Hanna Kim, 2014 .

Moderating Effect of Luxury Value Perceptions in the Relationship between In-Store Emotions and Perceived Brand Luxury

Hanna Kim, Eun-Jung Lee, 2016 .

The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

Won-Moo Hur, Eun-Jung Lee, Won‐Moo Hur, 2012 .

The Role of Gender Differences in the Impact of CSR Perceptions on Corporate Marketing Outcomes

Won‐Moo Hur, Hanna Kim, J. H. Jang, 2016 .

The Effects of Chinese Students' Lifestyle and Gender on Korean Apparel Brand Experience and Attitude

Hanna Kim, Jing Zhao, 2014 .

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Won‐Moo Hur, Hanna Kim, J. Woo, 2013, Journal of Business Ethics.

Investigation of the relationship between service values and loyalty behaviors under high commitment

Won‐Moo Hur, Hyun Kyung Kim, Hanna Kim, 2012, Service Business.

Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer-company identification and affective commitment

Won‐Moo Hur, Hyun Kyung Kim, Hanna Kim, 2018, Corporate Social Responsibility and Environmental Management.

When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification

Won‐Moo Hur, Taewon Moon, Hanna Kim, 2020 .

When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment

Won‐Moo Hur, Taewon Moon, Hanna Kim, 2020 .

Technological Evolution as Learning at the Firm-Consumer Interface

J. Pennings, Hanna Kim, Locust Walk Suite, 2007 .

Psychological Benefits of One-to-one Marketing in Apparel E-commerce: An Approach with Perceived Usefulness, Pleasure, Arousal, and Attitude toward the E-store

Hanna Kim, Eun-Jung Lee, Mijeong Noh, 2011 .

The Moderating Effects of Brand Familiarity in the Relationship between Perceived Value of Eco-friendly Apparel Products and Purchase Intention

Hanna Kim, Eun-Jung Lee, Hye-In Yang, 2016 .

The Role of Brand Trust in Male Customers' Relationship to Luxury Brands

Won‐Moo Hur, Minsung Kim, Hanna Kim, 2014, Psychological reports.

The Moderating Roles of Gender and Age in Tablet Computer Adoption

Won-Moo Hur, Wan-Min Kim, Hanna Kim, 2014, Cyberpsychology Behav. Soc. Netw..

Antecedents of Fashion Brand Immunity to Negative Information and Impact on Brand Commitment

Hanna Kim, Eun-Jung Lee, 2011 .

When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment

Won‐Moo Hur, Taewon Moon, Hanna Kim, 2020, Journal of Brand Management.

The Relationships between Body Image, Hedonic Shopping Orientation and the Use of Information Sources in Purchasing Skinny Jeans

Hanna Kim, Hye-In Yang, 2017 .

Gender and Age Differences in Triple Media Usage Related to Outdoor Apparel Purchases

Hanna Kim, Jae-ik Yoon, 2015 .