D. Merunka

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The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

O. Farooq, M. Payaud, D. Merunka, 2014 .

Modeling the effects of the three dimensions of trust towards the e-vendor on online consumer behavior

D. Merunka, Boris Bartikowski, 2015 .

Achieving brand loyalty through sponsorship: the role of fit and self-congruity

D. Merunka, Marc Mazodier, 2012 .

The impact of brand personality and sales promotions on brand equity

D. Merunka, P. Valette-Florence, Haythem Guizani, 2011 .

Brand experience effects on brand attachment: the role of brand trust, age, and income

D. Merunka, Richard Huaman-Ramirez, 2019, European Business Review.

Language, thought, and consumer research

R. Peterson, D. Merunka, 2007 .

The role of brand love in consumer‐brand relationships

D. Merunka, Noël Albert, 2013 .

Consumers' product evaluations in emerging markets

D. Merunka, L. Essoussi, 2007 .

Brand passion: Antecedents and consequences

D. Merunka, P. Valette-Florence, Noël Albert, 2013 .

When consumers love their brands: Exploring the concept and its dimensions

D. Merunka, P. Valette-Florence, Noël Albert, 2008 .

Convenience samples of college students and research reproducibility

R. Peterson, D. Merunka, 2014 .

Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System

Adrian David Cheok, Olivier Oullier, Olivia Petit, 2016, PloS one.

Role of Brand Love in Consumer Brand Relationships

D. Merunka, Noël Albert, 2015 .

Sales Technology Relationship Building Role: Cognitive Insights from Salespeople and Customers

W. Johnston, D. Merunka, Othman Boujena, 2009 .

The Benefits of Sales Force Automation: A Customer’s Perspective

Othman Boujena, Wesley J. Johnston, Dwight Merunka, 2009 .

Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market

M. S. Akram, D. Merunka, B. Barnes, 2020, Psychology & Marketing.

The Use of Territory of Origin as a Branding Tool

D. Merunka, Mohua Zhang, 2014 .

Modeling the effects of the three dimensions of trust towards the e-vendor on online consumer behavior

D. Merunka, Boris Bartikowski, 2015 .

The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

O. Farooq, M. Payaud, D. Merunka, 2013, Journal of Business Ethics.

Achieving brand loyalty through sponsorship: the role of fit and self-congruity

D. Merunka, Marc Mazodier, 2011, Journal of the Academy of Marketing Science.

Reinterpreting cultural priming effects in cross-cultural consumer research

D. Merunka, 2013, AMS Review.

Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

M. Sirgy, Dong-Jin Lee, M. Bošnjak, 2015 .

Isotopic effect detected by a paramagnetic probe in the KH2PO4-type ferroelectric

D. Merunka, B. Rakvin, 1998 .

Modified strong dipole-proton coupling model and local properties of EPR probe in KDP-type ferroelectrics

D. Merunka, B. Rakvin, 2004 .

Molecular dynamics simulation of the soft mode for hydrogen-bonded ferroelectrics

D. Merunka, B. Rakvin, 2002 .

The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

J. Bon, D. Merunka, 2006 .

Employees’ Response to Corporate Social Responsibility: An Application of a Non Linear Mixture REBUS Approach

O. Farooq, D. Merunka, P. Valette-Florence, 2013 .

The impact of customer‐company identification on consumer reactions to new corporate initiatives : The case of brand extensions

D. Merunka, Rohail Ashraf, 2013 .

When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

D. Merunka, Richard Huaman-Ramirez, 2017 .

Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self‐Regulation

Adrian David Cheok, Olivier Oullier, Olivia Petit, 2016 .

How do consumers perceive old brands? Measurement and consequences of brand oldness associations

D. Merunka, Véronique Cova, Richard Huaman-Ramirez, 2020 .

The use and misuse of student samples: An empirical investigation of European marketing research

D. Merunka, Rohail Ashraf, 2017 .

Consumer involvement with corporate ads vs product ads: a cross-national study

Muhammad Asif Khan, D. Merunka, Noël Albert, 2019, Asia Pacific Journal of Marketing and Logistics.

Beyond Brand Attitude: Individual Drivers of Purchase for Symbolic Cobranded Products

D. Merunka, Marc Mazodier, 2014 .

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

M. S. Akram, D. Merunka, Aneel Akram, 2011 .

The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

Leila Hamzaoui, Dwight Merunka, D. Merunka, 2006 .

“ Understanding , Explaining and Enhancing Salespeople ’ s Effort Towards Marketing and Sales Intelligence . ”

J. Bon, D. Merunka, 1999 .

The Role Attitude in Competitive Intelligence Activities of Salespersons : Evidence and Consequences of the Mediating Effect

J. Bon, D. Merunka, 1999 .

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

D. Merunka, Boris Bartikowski, Leila Hamzaoui-Essoussi, 2011 .

Are global brands trustworthy?

D. Merunka, Richard Huaman-Ramirez, Noël Albert, 2019, European Business Review.

Reinterpreting cultural priming effects in cross-cultural consumer research

D. Merunka, 2013 .

The brand origin meaning transfer model (BOMT): an integrative theoretical model

D. Merunka, Simona D’Antone, 2015 .

African Tradition and Global Consumer Culture: Understanding Attachment to Traditional Dress Style in West Africa

D. Merunka, Fatou Diop, 2013 .

Measuring the Competitive Intelligence Attitude of Salespeople : Development and Replication of The C . I . A Salesperson Scale

D. Merunka, 1999 .

Using CRM data: Modeling and measuring the effect of sales force knowledge on customer decision making

W. Johnston, D. Merunka, Othman Boujena, 2011 .

Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality

Scott M. Smith, G. Albaum, R. Peterson, 2010 .

Effects of Nationality, Gender,

Scott M. Smith, G. Albaum, R. Peterson, 2010 .

Celebrity CEOs’ credibility, image of their brands and consumer materialism

D. Merunka, Richard Huaman-Ramirez, 2021, Journal of Consumer Marketing.

The Feeling of Love Toward a Brand: Concept and Measurement

D. Merunka, P. Valette-Florence, Noël Albert, 2009 .

Neural networks and the multinomial logit for brand choice modelling: a hybrid approach

Dwight Merunka, Yves Bentz, D. Merunka, 2000 .

Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance

D. Merunka, Richard Huaman-Ramirez, Nada Maaninou, 2021, Journal of Strategic Marketing.