Nicola E. Stokburger-Sauer

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Drivers of consumer–brand identification

S. Ratneshwar, Sankar Sen, Nicola E. Stokburger-Sauer, 2012 .

Motivational Drivers of Content Contribution to Company‐ Versus Consumer‐Hosted Online Communities

Nicola Stokburger-Sauer, Andreas Plank, Karin Teichmann, 2015 .

Online Consumption Communities: An Introduction

Caroline Wiertz, Nicola Stokburger-Sauer, C. Wiertz, 2015 .

The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity

Nicola Stokburger-Sauer, Karin Teichmann, Ursula Scholl-Grissemann, 2016 .

Customer co-creation of travel services: the role of company support and customer satisfaction with the co-creation performance.

Nicola E. Stokburger-Sauer, Ursula S. Grissemann, Nicola E. Stokburger‐Sauer, 2012 .

Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty

Martin Wetzels, K. Teichmann, Nicola E. Stokburger-Sauer, 2016 .

The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors

Nicola Stokburger-Sauer, Ursula Scholl-Grissemann, Alexandra Brunner-Sperdin, 2014 .

The role of aesthetic taste in consumer behavior

Wayne D. Hoyer, Nicola E. Stokburger-Sauer, Nicola E. Stokburger‐Sauer, 2012 .

Destination attractiveness and destination attachment: The mediating role of tourists' attitude

Bernd Frederik Reitsamer, Nicola E. Stokburger-Sauer, Alexandra Brunner-Sperdin, 2016 .

Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

Kurt Matzler, Florian Bauer, Nicola Stokburger-Sauer, 2016 .

Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

Wayne D. Hoyer, Nicole Koschate-Fischer, Nicola E. Stokburger-Sauer, 2018 .

The relevance of consumer—brand identification in the team sport industry

K. Teichmann, Nicola E. Stokburger-Sauer, 2014 .

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

Benedikt Schnurr, Alexandra Brunner-Sperdin, Nicola E. Stokburger-Sauer, 2017 .

The importance of perceived fairness in product customization settings

K. Teichmann, Nicola E. Stokburger-Sauer, Ursula Scholl-Grissemann, 2020, The Service Industries Journal.

Brand personality: A meta-analytic review of antecedents and consequences

M. Eisend, Nicola E. Stokburger-Sauer, 2013, Marketing Letters.

The role of aesthetic taste in consumer behavior

Wayne D. Hoyer, Nicola E. Stokburger-Sauer, 2011, Journal of the Academy of Marketing Science.

Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

Wayne D. Hoyer, Nicole Koschate-Fischer, Nicola E. Stokburger-Sauer, 2017, Journal of the Academy of Marketing Science.

Brand community: Drivers and outcomes

Nicola Stokburger-Sauer, Nicola E. Stokburger-Sauer, Nicola E. Stokburger‐Sauer, 2010 .

Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

H. Bauer, Nicola E. Stokburger-Sauer, Stefanie Exler, 2008 .

Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors' Involvement

Nicola E. Stokburger-Sauer, V. Hofmann, 2017 .

Adolescents’ perceived brand deprivation stress and its implications for corporate and consumer well‐being

D. Lehmann, David Sprott, Nicola E. Stokburger-Sauer, 2017 .

Respecting the Heterogeneity of the Natives: Antecedents and Consequences of Individuals' Digital nativeness

Nicola Stokburger-Sauer, Andreas Plank, Nicola E. Stokburger-Sauer, 2014, ECIS.

The impact of emotional labor on employees’ work-life balance perception and commitment: A study in the hospitality industry

Nicola E. Stokburger-Sauer, V. Hofmann, 2017 .

Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why?

Nicola Stokburger-Sauer, Wayne D. Hoyer, Nicola E. Stokburger-Sauer, 2009 .

Market Mavens and Opinion Leaders: Are They the Same or Different?

Wayne D. Hoyer, Nicola E. Stokburger-Sauer, 2007 .

A Comparison of Antecedents and Consequences of Market Mavens and Opinion Leaders

Nicola Stokburger-Sauer, Wayne D. Hoyer, Nicola E. Stokburger-Sauer, 2007 .

Can a smile help healing service failures? The interplay of employee emotions, guest emotions and justice perceptions for successful service recoveries in the hospitality industry

Nicola E. Stokburger-Sauer, V. Hofmann, 2023, Journal of Hospitality and Tourism Management.

Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions

Nicola E. Stokburger-Sauer, V. Hofmann, Lisa Schoner-Schatz, 2021, Journal of Destination Marketing & Management.

Measurement Characteristics of Aaker's Brand Personality Dimensions: Lessons to be Learned from Human Personality Research

M. Eisend, Nicola E. Stokburger-Sauer, 2013 .

The Effects of Website Quality Perception on Users' Responses - A Multidisciplinary Approach

Andreas Kaschig, Nicola Stokburger-Sauer, Bernd Frederik Reitsamer, 2014, AMCIS.

Consumers' self‐construal : Measurement and relevance for social media communication success

Nicola E. Stokburger-Sauer, V. Hofmann, Lisa Marie Schwayer, 2021, Journal of Consumer Behaviour.

The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

Nicola E. Stokburger-Sauer, Nicola E. Stokburger‐Sauer, 2011 .

Is luxury just a female thing? The role of gender in luxury brand consumption☆

Nicola Stokburger-Sauer, Karin Teichmann, K. Teichmann, 2013 .

Brand personality: A meta-analytic review of antecedents and consequences

M. Eisend, Nicola E. Stokburger-Sauer, 2013 .

Journal of Business Research

David M. Woisetschläger, David L. Mothersbaugh, Emma K. Macdonald, 2023 .

When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Nripendra P. Rana, David M. Woisetschläger, David L. Mothersbaugh, 2017 .