Piyush Kumar

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Understanding the Drivers of Job Satisfaction of Frontline Service Employees

M. Dass, Piyush Kumar, O. Topaloglu, 2014 .

The Impact Of Governance Mechanisms On Escalation Of Commitment

T. W. Leigh, Piyush Kumar, S. Contractor, 2012 .

The Impact of Waiting Time Guarantees on Customers' Waiting Experiences

Manohar U. Kalwani, M. Dada, Piyush Kumar, 1997 .

From competitive advantage to nodal advantage: Ecosystem structure and the new five forces that affect prosperity

Mayukh Dass, M. Dass, Piyush Kumar, 2015 .

Assessing the Customer-Based Impact of Up-Selling Versus Down-Selling

Piyush Kumar, S. Contractor, Tim Norvell, 2018 .

Does who we are affect what we say and when? Investigating the impact of activity and connectivity on microbloggers' response to new products

Mayukh Dass, Omer Topaloglu, M. Dass, 2017 .

Assessing brand vulnerability across product assortments

M. Dass, Piyush Kumar, 2012 .

The competitive impact of service process improvement: Examining customers’ waiting experiences in retail markets

Piyush Kumar, 2005 .

The Impact of Long-Term Client Relationships on the Performance of Business Service Firms

Piyush Kumar, Piyush Kumar, 1999 .

Mathematical Programming Approaches For Land Use Planning That Limits Urban Sprawl

Piyush Kumar, 2014 .

Assessing category vulnerability across retail product assortments

Mayukh Dass, M. Dass, Piyush Kumar, 2012 .

An integer programming model for controlling urban sprawl

Jay M. Rosenberger, Piyush Kumar, Ardeshir Anjomani, 2013 .

On the Extendibility of Brands with Subordinate versus Basic Category Concepts

M. Dass, Piyush Kumar, O. Topaloglu, 2020 .

Plant Stress, Acclimation, and Adaptation: A Review

Piyush Kumar, D. Gupta, S. Chatterjee, 2021, Plant in Challenging Environments.

An examination of innovative consumers’ playfulness on their pre-ordering behavior

M. Dass, Piyush Kumar, K. Byun, 2017 .

Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising

Hye Jin Yoon, Piyush Kumar, J. Mayer, 2019, International Journal of Advertising.

Differential effects of analytical versus emotional rhetorical style on review helpfulness

M. Dass, Piyush Kumar, M. Moradi, 2023, Journal of Business Research.

The Impact of Service-Time Uncertainty and Anticipated Congestion on Customers' Waiting-Time Decisions

Parthasarathy Krishnamurthy, P. Krishnamurthy, Piyush Kumar, 2008 .

Self-Other Discrepancies in Waiting Time Decisions

P. Krishnamurthy, Piyush Kumar, 2002 .

The impact of trivial attributes on inaction inertia.

Piyush Kumar, 2019, Journal of experimental psychology. Applied.

The impact of media richness on consumer information search and choice

Mayukh Dass, Moutusy Maity, Piyush Kumar, 2018, Journal of Business Research.

Mixed integer linear programming approaches for land use planning that limit urban sprawl

Jay M. Rosenberger, Piyush Kumar, Gazi Md Daud Iqbal, 2016, Comput. Ind. Eng..

ESP Performance Monitoring and Diagnostics for Production Optimization in Polymer Flooding: A Case Study of Mangala Field

S. Khare, Ritesh K. Singh, Piyush Kumar, 2019, Day 2 Wed, April 10, 2019.

Do Firm Growth Models Work in Service Industries in Developing Economies? An Investigation of the Relationship Between Firms’ Growth, Size and Age

Piyush Kumar, B. Subramanian, P. Hota, 2021 .

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

Piyush Kumar, 2005 .

The effects of social comparison on inaction inertia

Piyush Kumar, 2004 .

Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes

Piyush Kumar, P. Peev, J. Mayer, 2014 .

Exploring satisfaction in business-to-business services: a path-analytic approach

M. Dass, Piyush Kumar, O. Topaloglu, 2011 .

Brand vulnerability to product assortments and prices

M. Dass, Piyush Kumar, P. Peev, 2013 .

Assessing brand vulnerability across product assortments

M. Dass, Piyush Kumar, 2012, Journal of Brand Management.

A study of the antecedents of slogan liking

Chiranjeev Kohli, M. Dass, Piyush Kumar, 2014 .

Investigating the impact of service line formats on satisfaction with waiting

M. Dada, Piyush Kumar, 2020 .

Holistic approach for quantification and identification of pollutant sources of a river basin by analyzing the open drains using an advanced multivariate clustering

Piyush Kumar, A. Singh, R. Srinivas, 2018, Environmental Monitoring and Assessment.

Safety and Fairness for Content Moderation in Generative Models

Piyush Kumar, Shivani Poddar, R. Shelby, 2023, ArXiv.

The Long-Term Impact of Service Failure and Recovery

M. Dass, Piyush Kumar, Tim Norvell, 2018 .

Financing Decisions and Advertising: An Empirical Study of Capital Structure and Product Market Competition

Piyush Kumar, G. Kanatas, Gustavo Grullon, 2002 .

Consumers’ evaluation of extensions among extensions and the backdrop effect

Piyush Kumar, P. Peev, 2020, Journal of Strategic Marketing.

CONSUMERS‘ BRAND EVALUATIONS: EXPLORING INGREDIENT AND PROXIMITY EFFECTS by PLAMEN

Charlotte H. Mason, Piyush Kumar, S. Thompson, 2011 .

The Impact Of Economic And Social Orientation On Trust Within Teams

M. Dass, Piyush Kumar, 2011 .

An Analysis of Growth Pattern Of Cashless Transaction System An Evidence From Lucknow City

Piyush Kumar, 2018 .

DEMONETIZATION AND ITS IMPACT ON ADOPTION OF DIGITAL PAYMENT: OPPORTUNITIES, ISSUES AND CHALLENGES

D. Chaubey, Piyush Kumar, 2017 .

The Effects of Personal Agency on Regret

Piyush Kumar, S. Contractor, 2013 .

The Impact of Performance, Cost, and Competitive Considerations on the Relationship between Satisfaction and Repurchase Intent in Business Markets

Piyush Kumar, 2002 .

Does Sexual Humor Work on Mars, But Not on Venus? Exploring Consumer Acceptance of Sexually Humorous Advertising by Gendered Brands

Hye Jin Yoon, Piyush Kumar, J. Mayer, 2015 .

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

Piyush Kumar, 2005 .

Cost Implications of Carbon Capture and Storage for the Coal Power Plants in India

Piyush Kumar, Anand B. Rao, Piyush Kumar, 2014 .