J. Leigh

发表

Effects of Perceived Organizational Factors on Role Stress-Job Attitude Relationships

Richard W. Woodman, R. Woodman, J. Leigh, 1988 .

Investigating factors affecting brand awareness of virtual advertising.

J. Leigh, Yosuke Tsuji, Gregg Bennett, 2009 .

Modality Congruence, Multiple Resource Theory and Intermedia Broadcast Comparisons: An Elaboration

J. Leigh, James H. Leigh, 1992 .

Recall and Recognition Performance for Umbrella Print Advertisements

J. Leigh, James H. Leigh, 1984 .

Effects of Customer Gender and Mode of Dress on Service Response Received in Retail Establishments

N. Herndon, J. Leigh, Donna Massey Kantak, 2013 .

Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy

J. Leigh, Terrance G . Gabel, 1992 .

Current issues and research in advertising

J. Leigh, C. Martin, 1978 .

The Use of Figures of Speech in Print Ad Headlines

J. Leigh, James H. Leigh, 1994 .

The Effects of Organizational Complaint Responses on Consumer Satisfaction, Word of Mouth Activity and Repurchase Intentions

Moshe Davidow, J. Leigh, Moshe Davidow, 1998 .

A CASE STUDY ANALYSIS OF RACIAL IDENTITY IN HETEROSEXUAL BLACK AND WHITE INTERRACIAL COUPLES LIVING IN THE SOUTH

J. Leigh, O. Williams, 2009 .

Distinguishing characteristics of blood donor segments defined in terms of donation frequency.

J. Leigh, J. J. Burnett, 1986, Journal of health care marketing.

Hospital dietary departments: marketing and consumer behavior considerations.

J. Leigh, K. Hughes, 1988, Journal of hospital marketing.

Attitudes toward Product Differentiation: A Social Utility Perspective

Ben M. Enis, P. Murphy, J. Leigh, 1987 .

DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS

V. Swaminathan, G. Zinkhan, J. Leigh, 2006 .

Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements

Anil Menon, J. Leigh, 1987 .

Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework

Ben M. Enis, P. Murphy, J. Leigh, 1989 .

Dimensional Relationships of Aided Recall and Recognition

William B. Locander, G. Zinkhan, J. Leigh, 1986 .

From the trenches to the command post: Perceptual and attitudinal differences among levels in the marketing management hierarchy

Charles M. Futrell, J. Leigh, 1985 .

Reinquiries in Advertising Research

George R. Franke, M. Eisend, G. Franke, 2016 .

Information Processing Differences among Broadcast Media: Review and Suggestions for Research

J. Leigh, James H. Leigh, 1991 .

On Interaction Classification

Thomas C. Kinnear, J. Leigh, 1980 .

A New Approach to Measuring Socially Responsible Consumption Tendencies

Ben M. Enis, P. Murphy, J. Leigh, 1988 .

A Comparison of Alternative Recognition Measures of Advertising Effectiveness

Anil Menon, Anil Menon, J. Leigh, 1986 .

The impact of attributions about life events on perceptions of foreign products: Contrasts in individualism and collectivism

J. Leigh, Youngtae Choi, 2007 .