Xiang Fang

发表

Visual product aesthetics

John C. Mowen, Xiang Fang, J. Mowen, 2010 .

Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services

Zhilin Yang, Xiang Fang, 2004 .

Building brands through brand alliances: combining warranty information with a brand ally

Kevin E. Voss, Bashar S. Gammoh, Xiang Fang, 2013 .

The Impact of Warnings, Disclaimers, and Product Experience on Consumers’ Perceptions of Dietary Supplements

Xiang Fang, D. Scammon, Marlys J. Mason, 2007 .

A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres

John C. Mowen, Xiang Fang, J. Mowen, 2009 .

Implicit Consumer Animosity: A Primary Validation

Huajian Cai, Zhilin Yang, Xiang Fang, 2012 .

Power distance belief and brand personality evaluations

Xiang Fang, Xuehua Wang, Qingyun Jiang, 2018 .

Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

S. Mishra, Surendra N. Singh, Xiang Fang, 2017 .

How does a Brand Ally Affect Consumer Evaluations of a Focal Brand

Kevin E. Voss, Bashar S. Gammoh, Xiang Fang, 2012 .

Multiple brand alliances: a portfolio diversification perspective

Kevin E. Voss, Bashar S. Gammoh, Xiang Fang, 2010 .

An examination of different explanations for the mere exposure effect

Xiang Fang, Surendra N. Singh, Xiang Fang, 2007 .

Examining consumer responses to cross-border brand acquisitions

Xiang Fang, Xiaoyu Wang, 2018 .

Investigating the Influence of Product Reviews on Perceived Uncertainty in Online Transactions

Jing Yang, Rathindra Sarathy, JinKyu Lee, 2011, AMCIS.

Applying interactional psychology to salesforce management: a socialization illustration

Neeli Bendapudi, Surendra N. Singh, D. T. Donavan, 2004 .

Examining the trait and functional motive antecedents of four gambling activities: Slot machines, skilled card games, sports betting, and promotional games.

John C. Mowen, Xiang Fang, J. Mowen, 2009 .

Touch or click? The effect of direct and indirect human-computer interaction on consumer responses

Xiang Fang, Jifei Wu, Yimin Zhu, 2023, Journal of Marketing Theory and Practice.

Narcissism predicts impulsive buying: phenotypic and genetic evidence

Yu L. L. Luo, Huajian Cai, Xiang Fang, 2015, Front. Psychol..

Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations

J. Mowen, Brad D. Carlson, Xiang Fang, 2009 .

The influence of status differentiation on vertical brand extension: Intercultural and intracultural comparisons

Xiang Fang, Shengdong Lin, 2017 .