Huihua Chen

How to lengthen, deepen and broaden customer–firm relationships with online financial services?

Hui-Ju Chen, Chiung-Ju Liang, Chiung-Ju Liang, 2009 .

Does online relationship marketing enhance customer retention and cross-buying?

Chiung-Ju Liang, Huihua Chen, Wen-Hung Wang, 2008 .

A study of the impacts of website quality on customer relationship performance

Hui-Ju Chen, Chiung-Ju Liang, Chiung-Ju Liang, 2009 .

Determinants and performance effects of management consultancy adoption in listed Chinese companies

Huihua Chen, Rong-Ruey Duh, J. Xiao, 2011 .

Corporate governance and firm value as determinants of CEO compensation in Taiwan: 2SLS for panel data model

Huihua Chen, Shin Lee, 2011 .

The Effect of Product Placement Marketing on Effectiveness of Internet Advertising

Shih-Ming Pi, Hui-Ju Chen, Hsiu-Li Liao, 2011, ICIC 2011.