Miguel Guinalíu Blasco

Comunicación comercial y boca-oído electrónico en sitios web corporativos: un análisis desde la perspectiva del marketing de relaciones

Daniel Belanche Gracia, L. Ariño, Miguel Guinalíu Blasco, 2015 .

Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages

Carlos Flavián Blanco, Miguel Guinalíu Blasco, Isabel Azorín, 2010 .

The Effect of Culture in Forming E-Loyalty Intentions: A Cross-Cultural Analysis between Argentina and Spain

Miguel Guinalíu Blasco, D. B. Gracia, L. V. C. Ariño, 2015 .

The use of online social networks as a promotional tool for self-administered internet surveys

Vidal Díaz de Rada Igúzquiza, Miguel Guinalíu Blasco, L. V. C. Ariño, 2016 .

Development and validation of familiarity, reputation and loyalty scales for internet relationships

Carlos Flavián Blanco, Miguel Guinalíu Blasco, 2007 .