Li Wang

The effect of regulatory focus on customer citizenship behavior in a virtual brand community: The role of online s elf‐presentation and community identification

Li Wang, Mototaka Sakashita, G. Cheng, 2020 .

Extending lead-user theory to a virtual brand community: the roles of flow experience and trust

Li Wang, Yuan Yang, Yishuai Li, 2019, Asian Business & Management.

Perceived service quality’s effect on patient loyalty through patient attitude within the context of traditional Chinese medicine

Li Wang, Hongbo Liu, Xuanxuan Xia, 2020, J. Comb. Optim..

When Does a Virtual Brand Community Matter? The Effect of Regulatory Focus on Customer Citizenship Behavior

Li Wang, 2020 .

Impacts of haze weather on tourist arrivals and destination preference: Analysis based on Baidu Index of 73 scenic spots in Beijing, China

Li Wang, Xianghong Zhou, Minghui Lu, 2020 .

Regulatory focus and consumption of counterfeit luxury goods: Roles of functional theories of attitudes and perceived similarity

Li Wang, Zhiyong Yang, Manhui Jin, 2020 .