Hung-Chang Chiu

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Does Raising Value Co-creation Increase All Customers’ Happiness?

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, 2018 .

How to Align your Brand Stories with Your Products

Yi-Ching Hsieh, Hung-Chang Chiu, Yi-Chu Kuo, 2012 .

How to Encourage Customers to Use Legal Software

Yi-Ching Hsieh, Hung-Chang Chiu, Mei Wang, 2008 .

Supplier market orientation and accommodation of the customer in different relationship phases

Yi-Ching Hsieh, Hung-Chang Chiu, Yi-Ching Hsieh, 2008 .

Maintaining a committed online customer: A study across search-experience-credence products

Yi-Ching Hsieh, Hung-Chang Chiu, Mei-Yi Chiang, 2005 .

Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD

Yi-Ching Hsieh, Hung-Chang Chiu, Jung-Kuei Hsieh, 2014 .

All for one but does one strategy work for all

Jung-Kuei Hsieh, Jinshyang Roan, Monle Lee, 2012 .

Website quality and customer's behavioural intention: an exploratory study of the role of information asymmetry

Yi-Ching Hsieh, Hung-Chang Chiu, Ching-Yi Kao, 2005 .

Investigating the relationship between service providers’ personality and customers’ perceptions of service quality across gender

Neng-Pai Lin, Yi-Ching Hsieh, Hung-Chang Chiu, 2001 .

A practical perspective on the classification of service innovations

Chih-Ping Wei, H. Yen, Hung-Chang Chiu, 2013 .

Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior

G. C. Shen, Hung-Chang Chiu, Szu-Yu Chou, 2016 .

Relationship marketing and consumer switching behavior

Monle Lee, Yi-Ching Hsieh, Hung-Chang Chiu, 2005 .

The Determinants of Email Receivers' Disseminating Behaviors on the Internet

Monle Lee, Yi-Ching Hsieh, Hung-Chang Chiu, 2007, Journal of Advertising Research.

Snowball to avalanche: Understanding the different predictors of the intention to propagate online marketing messages

Jinshyang Roan, Monle Lee, Anurag Pant, 2014 .

How to discourage online music piracy

Monle Lee, Monle Lee, Hung-Chang Chiu, 2008 .

Hydrogen Bonding and the Interfacial Component of Adhesion: Acid/Base Interactions of Corona-Treated Polypropylene

Hung-Chang Chiu, Li Shu, R. Good, 1996 .

Understanding the influences of story elements in service businesses

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, 2018 .

EXPLORING THE ELEMENTS OF A STORY-FORM ADVERTISING ANS ITS EFFECTIVENESS

Juite Wang, Hung-Chang Chiu, Hsiang-Chun Chen, 2009 .

Building Customer Relationships: A Comparison Across Multiple Service Encounters

Monle Lee, Yi-Ching Hsieh, Hung-Chang Chiu, 2007 .

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

Yi-Ching Hsieh, Hung-Chang Chiu, Chia-Yu Kuo, 2022, Journal of Retailing and Consumer Services.

The effects of relational bonds on online customer satisfaction

Hung-Chang Chiu, Yi-Ling Chen, Hung-Chang Chiu, 2009 .

The challenge for multichannel services: Cross-channel free-riding behavior

Jung-Kuei Hsieh, Yi-Ching Hsieh, Hung-Chang Chiu, 2011, Electron. Commer. Res. Appl..

A service quality measurement derived from the theory of needs

Neng-Pai Lin, Hung-Chang Chiu, Hung-Chang Chiu, 2004 .

Win-Win on E-Business by Complementary Assets with IT Competence and Innovative Capabilities

Yu-fang Chao, Hung-Chang Chiu, Chen-Hao Liu, 2020 .

Transformation and topological reduction of cluster expansions usingm-bonds

D. Kofke, Hung-Chang Chiu, 1995 .

Do Colors Change Realities in Online Shopping?

Monle Lee, Yi-Ching Hsieh, Hung-Chang Chiu, 2018 .

A study on the cognitive and affective components of service quality

Hung-Chang Chiu, Hung-Chang Chiu, 2002 .

Exploring the Effects of Anticounterfeiting Strategies on Customer Values and Loyalty

Yi-Ching Hsieh, Hung-Chang Chiu, Sheng-hsiung Chang, 2009 .

Does Raising Value Co-creation Increase All Customers’ Happiness?

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, 2016, Journal of Business Ethics.

Virtual factory and relationship marketing - a case study of a Taiwan semiconductor manufacturing company

Neng-Pai Lin, Yi-Ching Hsieh, Hung-Chang Chiu, 2002, Int. J. Inf. Manag..

Developing and Validating Service Innovation Readiness

Chih-Ping Wei, Sheila Hsuan-Yu Hsu, HsiuJu Rebecca Yen, 2010, PACIS.

Purchase decision: does too much choice leave us unhappy?

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, 2017 .

(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness

Yi-Ching Hsieh, Hung-Chang Chiu, Chin-Ching Yin, 2021 .

Aligning conflict brand stories with product types

Yi-Ching Hsieh, Hung-Chang Chiu, Chin-Ching Yin, 2020 .

How to Affect Brand Attitude with Authenticity in Advertising

Hung-Chang Chiu, Yun-Chia Tang, 2015 .

The Connection Between Happiness and Service Businesses: A Preliminary Study

Monle Lee, Yi-Ching Hsieh, Hung-Chang Chiu, 2011 .

Understanding the influences of story elements in service businesses

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, 2017, Service Business.

Service innovation readiness: Dimensions and performance outcome

Chih-Ping Wei, Sheila Hsuan-Yu Hsu, HsiuJu Rebecca Yen, 2012, Decis. Support Syst..

Post-adoption switching behavior for online service substitutes: A perspective of the push-pull-mooring framework

Jung-Kuei Hsieh, Yi-Ching Hsieh, Hung-Chang Chiu, 2012, Comput. Hum. Behav..

Telling an authentic story by aligning with your product type and price

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, 2023, Journal of Business Research.

Family communication and parental influence on children's brand attitudes

Yi-Ching Hsieh, Hung-Chang Chiu, Chiajung Lin, 2006 .

A theory for the 1-1/2 fluid

D. Kofke, Hung-Chang Chiu, 1995 .

Viral Marketing: A Study of E-Mail Spreading Behavior Across Gender

Hung-Chang Chiu, Monle Lee, Jin-Rung Chen, 2007 .

Find me here: share store information through check-in

Chin-Ching Yin, Yun-Chia Tang, Yi-Ching Hsieh, 2021, Journal of Research in Interactive Marketing.